Head of Marketing Greenhouse Greenhouse is an organic beverage company and Certified B Corporation. As Canada’s first plastic‑neutral beverage brand, we fight to make the future cleaner, clearer, and kinder. With national distribution in Canada, fast U.S. expansion, and a powerful innovation engine, we’re scaling quickly — and we’re looking for a world‑class marketing leader to help define the next era of the brand.

This is not a conventional marketing leadership role. We are looking for someone who can bring the full potential of modern marketing to bear — not just executional excellence, but systems‑level thinking across growth, brand, innovation, and technology. As Head of Marketing, you will operate as a true business builder. entire marketing ecosystem — brand, creative, content, data and analytics, agency partnerships, innovation storytelling, paid media, and commercialization support.

S. expansion, defending and extending our leadership in Canada, sharpening our brand voice (including our sustainability narratives), and building marketing system capabilities. You will work cross‑functionally with Sales, E-commerce, R&D;, Operations, and Finance, and act as a senior peer within the leadership team. This role carries ownership, accountability, and creative freedom. for consumers, customers, and internal teams Commercial CPG thinker — Brand and creative leader — deeply comfortable with modern platforms, data, experimentation, and AI Net promoter score Identify and exploit novel marketing tactics ahead of category incumbents.

Act as a digital innovator: trial, repeat, depth of repeat, attribution, MMM, retail media, CAC/LTV, content testing, incremental lifts, and category insights.



Co‑lead the innovation pipeline with R&D; and CEO. Spot whitespace, shape concepts, drive category analysis and claims strategy.

Oversee 4P’s, packaging, naming, go‑to‑market plans, forecasting alignment, and post‑launch performance. Creative & Packaging Own creative direction across campaigns, content, video, social, and performance assets. Develop an influencer and earned strategy that amplifies growth and brand voice.

AI‑Enabled Marketing Champion AI adoption across the marketing function. Build workflows, systems, and creative processes that supercharge speed, insight, and content production. 4+ years in marketing leadership roles (Director/VP preferred). Demonstrated success scaling challenger CPG or beverage brands.

Hands‑on with packaging, brand voice, and content. Robust analytics chops and data‑driven decision‑making. Corporate lifers who can’t move fast As a standardized step in the application process, we ask that you complete the Culture Index (TM) Survey so we can see how it may apply to your work related needs as well as our company requirements.

Please complete the survey by following the URL: here. As a company, Greenhouse is committed to ensuring that all people‑related processes such as recruitment, hiring, promotion, compensation, benefits, and so forth are administered without regard to race, colour, religion, national origin, sex, or age. We value an inclusive workplace and will ensure our practices and policies uphold just this.

For individuals with disabilities, accommodations are available. We are a fast‑paced, innovative company looking for a passionate and entrepreneurial marketing leader to help us take our brand to the next level.

📌 Manager, Content Marketing - Telecommute (Winnipeg)
🏢 Greenhouse
📍 Winnipeg