Job Summary The Manager, Franchisee Sourcing is responsible for identifying prospective franchisees to drive growth and profitability for the organization. This role involves developing, implementing, and measuring strategic marketing and lead generation plans, building and maintaining relationships with key stakeholders, and leading initiatives to expand the company's restaurant footprint. RBI follows a 5‑day, in‑office work schedule to support collaboration; candidates should be comfortable working onsite 5 days per week out of the Toronto, ON office.

Roles & Responsibilities - Attract the highest quality prospective franchisees by marketing the opportunity externally through new grassroots recruiting sourcing paths, conferences, and other third‑party partnerships.

- Identify and evaluate potential business opportunities, including market research and competitive analysis.
- Build and maintain strong relationships with clients, partners, and industry stakeholders.
- Lead negotiations and contract discussions with third‑party agencies, advertising vendors, and content creation vendors.
- Collaborate with cross‑functional teams to ensure alignment and successful execution of business development initiatives.
- Monitor and report on industry trends, market conditions, and competitor activities.
- Prepare and present lead generation, lead conversion, and sales funnel reports to senior management regularly.
- Abide by all state or provincial, federal, and local laws pertaining to franchise sales & disclosure information. Travel 3 to 5 trips per year for conferences and on‑the‑ground recruiting efforts.

Skills & Qualifications - Growth and entrepreneurial mindset with a excellent attitude and personality willing to roll‑up sleeves, be a team player, and adapt to varying and challenging demands of a dynamic business.





- Bachelor’s degree.
- Proven experience in marketing, analytics, event planning, project management or a related role.
- Strong understanding of market dynamics, industry trends, and competitive landscape.
- Excellent organizational, project management, written and oral communication skills.
- Ability to think strategically and independently while developing innovative data solutions and creative lead generation campaigns.
- Proficiency in Microsoft Office Suite, Salesforce or other CRM, Tableau, and Google Analytics.
- Knowledgeable in Artificial Intelligence.
- Excel and financial modeling skills.
- Honesty, high integrity, personal accountability, and a passion for the success of the brand, the team, and personal career growth.

Salary & Compensation Base salary range of $105,000 – $125,000 CAD. The position is eligible to participate in the company’s annual discretionary bonus plan, subject to terms and conditions of the incentive program. Additional compensation may include equity grants pursuant to the company’s long‑term incentive plan.

Benefits Benefits at all global offices focus on physical, mental, and financial wellness. The company offers a comprehensive global paid parental leave program, free telemedicine, and mental wellness support. EEO & Accommodation Statement Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal‑opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.

RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

📌 Manager, Franchisee Sourcing, Firehouse Subs, Canada & US (Toronto)
🏢 2700 Firehouse Subs of Canada
📍 Toronto