As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVilleTM, Words With FriendsTM, Zynga PokerTM, Game of Thrones Slots CasinoTM, Wizard of Oz SlotsTM, Hit it Rich!

TM, CSR RacingTM, Harry Potter: Puzzles & SpellsTM, Match FactoryTM, and Color Block JamTM—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio.

This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership. Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development.

Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs. Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues. Own the planning of LCM strategy across multiple game genres (e.g.

Slots, Racing, Match-3, Word, Casino). Design and drive nurture programs that improve customer engagement, retention, and reactivation. Interpret data, analyze results,



and develop insights that improve retention, engagement, conversion rate, and customer loyalty.

Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement. Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys. Be analytical, critical, and offer recommendations motivated by data.

Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only). ~Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage;

Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability. ~ Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices. ~ Multi-variate testing expertise and strong understanding of QA processes. ~ operates with little to no supervision. ~ Strong communication, copywriting, organizational, and project management skills. ~ Attention to detail, team-first attitude, and passion for games. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular,



full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; paid parental and compassionate leave; The use of Artificial Intelligence is not being used to screen candidates.

Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. As an equal prospect employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.

Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e.,

📌 Manager/senior Manager Brand Marketing (Toronto)
🏢 Zynga
📍 Toronto