We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in‑person events. Learn more about our flexible approach to where we work.

Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in‑store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market.

This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery. A unified go‑to‑market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption. A high‑performing, respected product marketing team—four direct reports who are well‑integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.





A sales pipeline meaningfully moved by marketing, with awareness and lead‑gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations. A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets. 10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines ~ People management experience, with a track record of growing and developing marketing teams ~ Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C‑suite ~ Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials ~ Ability to manage multiple high‑stakes projects simultaneously, prioritize effectively, and influence cross‑functional stakeholders without direct authority ~ Comfortable operating independently and collaboratively in a fast‑paced, high‑growth environment with shifting priorities ~ High proficiency with Google Slides and comfort with basic marketing analytics Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles Familiarity marketing to a range of company sizes, from large enterprises to SMBs Technical proficiency that enables effective partnership with product and engineering teams Instacart provides highly market‑competitive compensation and advantages in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.

Please review our Flex First work from home policy here. Currently, we are only hiring in the following provinces: Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. 203,000 — $214,000 CAD #

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