Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. We invest in AI and automation like few others in eCom.

We test fast, grow fast, and help you do the same. 100% Remote, USD competitive salary, paid time off, and more. Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS. Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys.

Build customer segmentation strategies using behavioral, transactional and engagement data. Develop lifecycle communication strategies for different customer segments and markets. Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics.





Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience. Partner with Data Science to identify new segmentation opportunities and predictive models. Collaborate with Creative teams to continuously improve messaging performance. 5+ years of experience leading CRM, Lifecycle Marketing or Customer Retention initiatives in eCommerce or high-growth digital businesses. ~ Proven experience managing Email Marketing as a primary retention channel. ~ Strong knowledge of customer lifecycle marketing, segmentation and marketing automation. ~ Experience designing and analyzing A/B tests and experimentation roadmaps. ~ Robust analytical mindset with experience using data to make business decisions. ~ Experience working with CRM platforms such as Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud or similar. ~ Experience collaborating with cross-functional teams including Data, Creative, Product and Growth. ~ Advanced English (written and spoken).

Experience working with Customer Data Platforms (CDPs). SQL knowledge or the ability to query data independently.

Experience partnering with Data Science teams. Previous experience leading squads or multidisciplinary project teams. #

📌 Marketing Automation Lead - Remote (Mississauga)
🏢 Socket.dev
📍 Mississauga