Company Description GymTonic is a location-based fitness platform that integrates coaching services, social networking, fitness marketing, and gamification to reshape how individuals engage with fitness. Users can connect with like-minded individuals based on shared goals and location, access professional coaching, and earn rewards for consistent engagement.

These rewards can be used for discounts on services and products, encouraging ongoing participation. The platform is designed to personalize the fitness experience, reduce user isolation, and build sustainable habits through localized community support. GymTonic focuses on creating an engaging, community-driven environment where fitness becomes more social, motivating, and accessible.

Role Description The Marketing Content Manager is a full-time hybrid role based in Montreal, QC, with the flexibility to work from home for part of the week. This role is responsible for planning, creating, and managing content across GymTonic’s digital channels, including website, blog, email campaigns, and social media.

Day-to-day tasks include developing content calendars, writing and editing marketing materials, coordinating with designers and product teams, and ensuring brand consistency across all touchpoints.

The Marketing Content

Manager will analyze performance metrics,



optimize content based on data insights, and support campaign planning to drive user acquisition, engagement, and retention. This role also involves collaborating with coaches and community managers to highlight success stories, promote local events, and strengthen GymTonic’s presence within fitness communities.

Qualifications

- Strong skills in Content Management and Content Strategy to plan, organize, and oversee multi-channel content initiatives.
- Demonstrated experience in Marketing and Digital Marketing to design and execute campaigns that drive brand awareness and user growth.
- Excellent Writing skills to produce explicit, engaging, and brand-aligned content for diverse audiences and formats.
- Ability to collaborate across teams, manage multiple projects, and meet deadlines in a fast-paced environment.
- Familiarity with analytics tools (e.g., Google Analytics, social media insights) to measure content performance and optimize strategy.
- Experience in the fitness, wellness, or consumer tech sector is an asset.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
- Comfort working in a hybrid setting in Montreal, QC, with occasional in-person meetings and events.

📌 Marketing Content Manager (Montreal)
🏢 GymTonic
📍 Montreal