Marketing Lead Full-Time Permanent Our AI-powered platform helps cyclists around the world improve comfort, performance, and enjoyment on the bike, all from home.

We believe that cycling technology should empower every rider, whether they’re chasing podiums, exploring new places, or just trying to make their weekend ride feel a little better.

Marketing

Lead to take ownership of MyVeloFit’s marketing strategy and execution: building awareness, growing our community, and helping us connect more riders to their best ride experience.

You’ll shape the brand’s direction across digital, video, and community channels, supported by a small but mighty marketing team, and collaborating across Product and Customer Success to deliver a seamless, rider-centered experience. Translate business goals into measurable marketing strategies Develop and lead integrated marketing campaigns across digital, social, community, and event channels that authentically connect with cyclists.

video-first content (Reels, Shorts, YouTube, ads) — from concept to publish.

Own the content roadmap and deliver a consistent stream of high-quality marketing outputs — including newsletters, blogs, landing pages, and long + short-form video.

Grow and manage our community day-to-day engaging with riders, responding to comments/messages, resharing great community content, and helping the brand feel human and present.

Analyze and report on marketing performance , identifying trends and opportunities to focus efforts on what works.

with creators, athletes, and industry partners to amplify reach and credibility.

Work closely with Product and Customer Success to ensure a seamless rider journey from first impression to loyal customer.





connecting with riders and the community in a real, human way.

Build and run a performance loop: test ideas, measure results, share learnings, and continuously improve what we publish and promote.

You’re a cyclist — someone who understands the culture, language, and community from the inside.

3+ years of marketing experience, ideally in cycling, outdoor, or endurance sports.

Strong creative instincts and storytelling ability, with excellent writing and communication skills.

You’re detail-oriented and quality-driven. You’re highly organized and proactive, with strong systems for managing deadlines, assets, and multiple projects at once.

You genuinely enjoy community engagement, building relationships, replying, listening, and showing up consistently.

Strong analytical mindset — you can interpret performance data, identify trends, and improve what’s working.

Comfortable leading others (employees and/or contractors), balancing clear direction with hands-on collaboration.

Relationships within the cycling media, content, or event space.

We help riders everywhere enjoy their time on the bike more.

Collaborative, flexible team: Build the foundation of our marketing function and grow with the company as we scale.

Flexible Work Life: Video shooting work is in-person, but flexible hours and partial remote work are supported.

Market-competitive salary and opportunity for performance-based bonuses.

Competitive health and dental coverage, plus HSA/LSA spending accounts and RRSP matching.

Early access to MyVeloFit tools and exclusive discounts with leading cycling and outdoor brands.

of content you’ve created (video samples, social posts, or a portfolio) to Marketing Lead”

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📌 Marketing Director, Creative Content (Canada)
🏢 MyVeloFit
📍 Canada