- Market Intelligence & Trade Analysis: Develop an in-depth understanding of cross-border trade dynamics between Canada and the U.S., as well as key global trade corridors. Monitor major traded commodities, volume trends, supply chain shifts, and industry-specific logistics needs to inform targeted marketing and promotional strategies.
- Competitor & Benchmarking Research: Conduct comprehensive market research on freight forwarders, carriers, and 3PLs offering Canada–U.S. cross-border and major international lane services. Analyze competitor service capabilities, pricing models, market positioning, and customer sentiment to identify and highlight our unique competitive advantages.
- Performance Optimization & ROI Tracking: Regularly evaluate and analyze the performance of multi-channel marketing initiatives. Leverage data insights to dynamically adjust promotional tactics, optimize budget allocation, and maximize overall marketing Return on Investment (ROI).
- Lead Generation & Pipeline Nurturing: Capture potential customer leads across diverse channels—including digital campaigns, website forms, inbound trade inquiries, and traffic analytics. Maintain a structured lead database and execute targeted follow-up strategies to nurture prospects through the sales funnel.
- Customer Engagement & Sales Enablement: Promptly and professionally respond to inbound customer inquiries regarding cross-border and international freight services.



Deliver accurate, consultative advice to reinforce brand reputation and partner closely with the sales team to convert opportunities.

Requirements
- Logistics & Digital Expertise: Proven experience in digital marketing within the logistics, freight forwarding, supply chain, or global e-commerce sectors. Strong grasp of B2B lead generation tactics.
- MarTech & Analytics Proficiency: Hands-on proficiency with Google Marketing Platform (Google Ads, GA4), SEO best practices, CRM systems, and automated email marketing platforms.
- Paid & Social Media Management: Demonstrated track record managing paid search, LinkedIn Advertising (B2B focus), and multi-platform social media strategy.
- Market Research Capability: Strong research and analytical skills to assess trade lane opportunities, decode industry data, and distill raw metrics into actionable strategy.
- Communication & Collaboration: Excellent written, verbal, and cross-functional collaboration skills. Ability to bridge the gap between technical logistics services and compelling marketing copy.

Ideal Candidate Profile: A proactive, data-driven marketer passionate about cross-border trade and global logistics, who thrives in a fast-paced environment focused on growth, innovation, and measurable business impact. Job Type: Full time

Pay: $19.00-$22.00 per hour

Work Location: In person

📌 Marketing Executive (Toronto)
🏢 EASYMOVE TECHNOLOGIES CANADA
📍 Toronto