The Omnichannel Marketing Manager will spearhead the strategic planning, execution, and optimization of eCommerce, shopper marketing, and retailer media initiatives. This pivotal role drives market share growth and profitable sales for our brands. The successful candidate will own the end‑to‑end development of omni‑channel programs, from customized key account initiatives to scalable national campaigns, ensuring alignment with brand priorities and business growth objectives through robust cross‑functional collaboration. 96,000 – $141,000 CAD base pay annually, plus annual short‑term incentive.

Proven track record in integrating online and offline marketing strategies for a seamless customer experience. Creative and analytical thinker with deep understanding of 360‑degree omni‑channel programs focused on customer engagement and data‑driven growth. Strong analytical skills to interpret data, generate insights, and make informed decisions.

Experience in social media, eCommerce, paid search, and display advertising. Proficient in content strategy, development, and AI‑driven personalization. Ability to manage multiple campaigns and projects simultaneously,



meeting deadlines and budgets. Skilled in building relationships and collaborating with Sales, Category Management, and External Retailer Teams. Comfortable working in a fast‑paced environment with flexibility to adapt strategies to emerging trends and market shifts.

Customer Journey Mapping: Deeply map the entire customer journey across channels and identify moments for personalized engagement.

Tailored Marketing Programs: Design and implement shopper/digital programs for individual accounts to drive engagement and conversions.

Agency Partnership Management: Oversee agency partnerships, ensuring effective media planning, creative development, and seamless execution.

Scalable Marketing Initiatives: Performance Analysis: Use multi‑touch attribution to analyze and optimize channel performance and overall customer journey.

Defined Contribution Pension

Plan with company matching. Learning and development opportunities such as workshops and speaker series. Two paid volunteer days per year to support community causes.

📌 Marketing Lead (Part-Time) (Mississauga)
🏢 Maple Leaf Foods
📍 Mississauga