Lead marketing initiatives for Xero's Canadian market as a Senior Marketing Manager. Drive go-to-market strategies, Account-Based Marketing, and collaborate across teams to maximize impact.

As a Senior Marketing Manager at Xero in Toronto, you will develop and implement marketing strategies tailored for Accounting and Bookkeeping Partners as well as Small Business customers. This role includes overseeing a regional budget while ensuring campaigns are data-driven and optimized for performance. You will be instrumental in shaping marketing qualified leads and enhancing the sales pipeline.

Key Responsibilities:



• Develop go-to-market plans for Canadian audiences • Launch bespoke Account-Based Marketing campaigns • Collaborate with Product Marketing on recent offerings • Embed testing and tracking methodologies in campaigns • Manage regional events and team support

Requirements: • Extensive B2B marketing experience in SaaS • Proven success in Account-Based Marketing • Familiarity with Salesforce and marketing automation • Exceptional communication with senior executives • Self-starter mindset and adaptability in execution

Maximize your marketing expertise with Xero by influencing Canadian small business growth through innovative strategies.

📌 Marketing Manager for Canadian Growth (Toronto)
🏢 Socket.dev
📍 Toronto