Lead marketing initiatives for Xero's Canadian market as a Senior Marketing Manager. Drive go-to-market strategies, Account-Based Marketing, and collaborate across teams to maximize impact. As a Senior Marketing Manager at Xero in Toronto, you will develop and implement marketing strategies tailored for Accounting and Bookkeeping Partners as well as Small Business customers.

This role includes overseeing a regional budget while ensuring campaigns are data-driven and optimized for performance. You will be instrumental in shaping marketing qualified leads and enhancing the sales pipeline. Key Responsibilities:

- Develop go-to-market plans for Canadian audiences
- Launch bespoke Account-Based Marketing campaigns




- Collaborate with Product Marketing on new offerings
- Embed testing and tracking methodologies in campaigns
- Manage regional events and team support Requirements:
- Extensive B2B marketing experience in SaaS
- Proven success in Account-Based Marketing
- Familiarity with Salesforce and marketing automation
- Exceptional communication with senior executives
- Self-starter mindset and adaptability in execution Maximize your marketing expertise with Xero by influencing Canadian small business growth through creative strategies.

📌 Marketing Manager for Canadian Growth (Toronto)
🏢 Socket.dev
📍 Toronto