Who we are At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. We believe in equity, diversity and inclusion – it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives.

We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply. The opportunity We are seeking a seasoned Media Manager who wants to make a difference to the health of Canadians.

Candidates must be able to travel to the Toronto office as requested. How you will make an impact every day Marketing Strategy Development & Campaign Planning - Develop media strategy across integrated campaigns, including always‑on paid search, digital acquisition, lead generation and emerging media opportunities.

- Provide media counsel and recommendations to the Brand team based on the overarching brand and campaign strategy.
- Partner with external and internal stakeholders to translate campaign strategy into effective media plans, including channel mix, phasing and investment approach.
- Identify and assess new media opportunities, including in‑kind media, partnerships and innovative placements that extend impact within budget constraints.
- Ensure media planning accounts for increased layering of products and campaigns to avoid cannibalization and inefficiencies.
- Provide guidance and oversight to the Media Coordinator supporting trafficking, reporting and performance monitoring.
- Contribute to the development of scalable media processes and best practices to support the current scope and complexity of the Foundation’s media activity.
- Support continuous improvement of media workflows, tools and reporting.

Campaign

Management & Execution - Serve as the day‑to‑day media lead with external media agencies, providing clear briefs, direction, oversight and performance accountability across multiple concurrent campaigns.

- Oversee end‑to‑end execution of media plans, including trafficking readiness, creative and landing page dependencies, QA and in‑platform setup, ensuring accuracy, quality and adherence to timelines and budgets.
- Lead ongoing monitoring,



testing, targeting and optimisation, particularly for always‑on and performance‑driven channels, establishing a clear optimisation cadence with the agency and ensuring actions are implemented in‑flight.
- Work closely with Analytics to review performance, interpret results and translate insights into clear media actions and recommendations for in‑flight and future campaigns.
- Implement real‑time optimisations and contingency plans based on performance, market conditions and emerging insights, in partnership with key stakeholders and the media agency.

Campaign

Monitoring – Budget Management and Performance Optimisation - Manage media budgets across campaigns, ensuring efficient allocation of spend and clear visibility into working media versus fees.

- Track, evaluate and report on media performance against objectives, targets and KPIs.
- Support forecasting and planning by providing media performance insights and recommendations.
- Ensure media activity supports overall acquisition, fundraising and brand performance goals within constrained budgets. Stakeholder & Agency Collaboration - Maintain regular governance with the Integrated Agency Team (IAT) to ensure alignment, transparency and delivery against agreed timescales, deliverables and KPIs.
- Define and manage agency deliverables (briefs, media plans, launch checklists, optimisation recommendations and reporting), ensuring on‑time and in‑full delivery and clear documentation of decisions and next steps.
- Collaborate closely with the Brand team as well as Fundraising, Analytics, Communications and Digital teams to support integrated campaign delivery.
- Support Corporate and Partnership teams on media‑related opportunities and negotiations.
- Ensure cross‑functional teams are informed and aligned on media strategy, in‑flight performance, risks and learnings through regular updates and post‑campaign summaries. Who we need Experience - 6–8 years of progressive experience in media planning, execution and optimisation, with a strong focus on digital and performance media.
- Hands‑on experience managing always‑on media programmes (e.g., paid search, digital acquisition)



alongside time‑bound integrated campaigns.
- Proven experience managing external media agency partners, including briefing, performance oversight, optimisation direction and budget accountability.
- Experience working within integrated marketing environments, partnering closely with Brand, Sales, Analytics, Communications and Digital teams.
- Demonstrated experience operating within tight budgets and complex campaign portfolios, balancing efficiency with performance outcomes.
- Experience supporting acquisition, fundraising or lead‑generation objectives through paid media preferred.

Education - University degree in Marketing or Business preferred.

- Strong appreciation and understanding of the key principles of successful marketing, communications and advertising business development and execution.

Skills - Excellent understanding of the media landscape, including digital, performance and emerging media channels.

- Ability to translate campaign objectives into executable media plans and optimisation strategies.
- Strong analytical skills, with the ability to interpret performance data and apply insights to improve results.
- High attention to detail and operational rigor across trafficking, optimisation and reporting.
- Strong agency management skills, including the ability to write clear briefs, set expectations, manage deliverables and hold partners accountable to performance and quality standards.
- Effective communicator with the ability to collaborate cross‑functionally and influence without direct authority.
- Comfortable working in a fast‑paced, delivery‑focused environment while managing multiple concurrent campaigns and priorities.
- Understanding of the Not‑for‑profit/charity category is a plus.

What we offer Salary: $80,000 to $95,000. Paid time‑off package including vacation days, personal days, wellness days and company‑wide closure from December 25 to January 1. Health, medical, dental and vision benefits, life insurance, disability benefits, employee assistance program and a defined‑contribution pension plan with employer matching. Adaptable hybrid work model, reimbursement for mobile phone and home‑office setup, and opportunities for professional development.

Accommodation

We are committed to fostering an inclusive, barrier‑free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.

📌 Media Manager, Brand Marketing and Integrated Campaigns (Toronto)
🏢 Jobtailor
📍 Toronto