Marketing Specialist Location: Remote (Canada) Salary – Up to $120k CAD We are currently seeking a CRM Marketing Specialist to join the Fan Engagement team. This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.

Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content. Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., QA of touchpoints, personalization elements, any energetic content, etc.



Campaign build and deployment Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.

Optimize lifecycle CRM campaigns (e.g., Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets. Bachelors degree with at least 3-5 years of similar or relevant work experience.

Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred). Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. HTML editing and working knowledge required to be able to make edits to templates Deep understanding of channel KPIs, A/B testing, metrics, and reporting.

Bilingual proficiency in English and Portuguese required Proficiency in Photoshop. Strong project and time management skills with high standards of accuracy and organization This role may require more than 40 hours per week and/or weekends #

📌 NOW HIRING: Marketing Representative (Toronto)
🏢 Inizio Partners
📍 Toronto