Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.

Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Geotab is seeking a Principal Product Designer who will operate as a lead individual contributor on the most complex, strategic, and high-impact product areas, directly influencing key outcomes for the organization. As a Principal Product Designer your key area of responsibility will be defining and driving the design strategy for major product initiatives, ensuring alignment with overall business goals, and tackling complex, ambiguous design challenges with a high degree of autonomy.

You will need to work closely with senior stakeholders across product management, engineering, research, marketing, and other relevant functions, as well as mentoring and guiding other designers. To be successful in this role you will be a strategic thinker and hands-on design expert who can achieve influence through vision, expertise, and collaboration, rather than direct people management. In addition, the successful candidate will have strong analytical skills and the ability to synthesize complex information from various sources (user research, market analysis, data) to inform strategic design decisions, while managing multiple dependencies in a complex SaaS environment.

Operate as a lead individual contributor on the most complex, strategic, and high-impact product areas, directly influencing key outcomes for the organization by advocating for clear, understandable, and user-centered design solutions at scale. Define and drive significant portions of the design strategy for major product initiatives, ensuring alignment with overall business goals and market opportunities, with a focus on how strategic design choices contribute to clarity and ease of use for millions of users in a complex product ecosystem. Tackle and resolve the most challenging, unstructured problems with many dependencies,



translating ambiguity into clear design strategies and actionable plans that prioritize user comprehension and efficient interaction.

Set architectural direction for the broader organization's user experiences and help evolve design systems and frameworks towards it, ensuring that the underlying structure supports clarity, consistency, and accessibility across the platform. Drive the end-to-end design process for complex initiatives, from initial concept and research synthesis through detailed design and collaboration on implementation, often acting as the primary design owner for critical areas and setting a standard for high-quality, understandable user experiences. Possess deep context of the entire product and stakeholder ecosystem, industry, and competition, using this understanding to advocate for design solutions that effectively communicate value and functionality to diverse user segments.

Build strong, trusted relationships with senior stakeholders across product management, engineering, research, marketing, and other relevant functions, influencing decisions and driving alignment through compelling communication, logical rationale, and a clear design vision that champions user understanding. Represent design effectively in high-level strategic discussions and cross-functional planning, ensuring that the user perspective and the importance of clear, usable design are central to strategic decision-making. Improve the Product Design organization by identifying ways to raise the level of competency across the team, contributing to design frameworks, processes, or governance that enhance the clarity and impact of the team's work.

Actively mentor and guide other designers (Senior, Mid-level, and Lead) on strategic thinking, complex problem-solving, technical considerations, and elevating their craft, fostering a design culture that values clarity, rigor, and user-centered outcomes. Serve as a thought leader both inside and outside of the organization, moving the industry forward by introducing novel design techniques and approaches that contribute to creating more understandable, accessible, and effective SaaS products. 12+ years of extensive experience in product design with a strong portfolio demonstrating strategic leadership, complex problem-solving, and tangible impact on product and business outcomes in a complex SaaS environment.



~ Bachelor’s degree in a related field such as HCI/UX, Social Science, Psychology, Research, Design Communication, or other related fields. ~ Expert level proficiency across all core Product Design competency areas, including UX research, interaction design, and visual design, with the ability to make high-quality, hands-on contributions. ~ Proven ability to influence cross-functional teams and senior stakeholders through expertise, communication, and collaboration without direct authority, alongside experience mentoring and guiding mid-to-lead level designers. ~ Demonstrable proficiency in crafting, refining, implementing, and communicating design vision and strategy across an organization to deliver great customer experiences. Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Competitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work.

When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings.

Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where current ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected] submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy.

This also includes equity with other team members and alignment with local market data. 128,000—$170,000 CAD #

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