At Lyft, our purpose is to serve and connect.

The Core

Rider team is responsible for the Lyft consumer app you know and love. We're looking for a Product Design Manager to lead design for this journey, and to manage a team of designers who own both the long-term vision for that experience and the day-to-day craft and quality that keeps it coherent as the app scales. This is the core of the Lyft rider experience, used by millions of people every day, and the foundation that every other part of the Rider org builds on top of.

This role sits at the center of Rider Design, managing a team of designers responsible for the core journey and the platform work that supports it. You'll partner closely with a Staff Product Manager and cross-functional engineering leads to set direction for the experience, and you'll manage the execution layer that makes that direction real: migrations, AI-native tooling adoption, and the design standards that keep the journey consistent as it extends to serve AVs and targeted rider segments. You'll balance long-range vision with the discipline of shipping reliably, and you'll be the person who ensures craft quality holds across a broad, high-traffic surface.

Own the design vision and roadmap for the core rider journey Manage and develop a team of product designers, setting clear expectations and providing regular, direct feedback to reinforce solid work Hold the quality bar for craft, consistency, and usability across the journey, and act as a design standard-bearer for teams building on top of it Help define how the core journey extends to serve AVs and specific rider segments,



in partnership with adjacent design and product teams Connect design decisions to business outcomes, with a clear point of view on how your team's work drives conversion, retention, and reliability at scale Represent Rider Design in cross-functional and senior leadership forums 6+ years in product design, including 2+ years managing designers ~ Experience owning design for a high-traffic, high-complexity core product journey, not just a single feature or flow ~ able to hold a long-term vision while managing complex, in-flight execution across multiple concurrent workstreams ~ Comfortable managing ambiguity, complexity, and interdependencies in a structured, organized way ~ Familiarity with AI-assisted design and development tooling (agentic prototyping, AI-native dev workflows) is a strong plus ~ Excellent written and verbal communication, with the ability to represent your team's work to a wide range of audiences, from partner teams to executive levels ~ Extended health and dental coverage options, along with life insurance and disability benefits Family building perks Child care and pet benefits Access to a Lyft funded Health Care Savings Account RRSP plan with company match to help save for your future In addition to provincial observed holidays,



salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.

Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays.

Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. The expected base pay range for this position in the Toronto area is CAD $172,000 - CAD $215,000, not inclusive of potential equity offering, bonus or benefits.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

📌 Product Design Manager, Core Rider Journey (Toronto)
🏢 Socotra
📍 Toronto