Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. At Relay, product management is about outcomes, not outputs.

We start with real customer problems and build solutions that move the needle for SMBs, and for our business. Our team pairs long-term vision with rapid iteration. We believe that trust is a product feature, and that usability, reliability, and polish aren't afterthoughts, they're core to how we earn the confidence of business owners.

Signing up for a business bank account is the easy part. The hard part is the distance between "account opened" and "this is where I run my business." the first deposit that never lands, the payroll still running out of the old account, the bookkeeper who was never invited in.

As Senior Product

Manager, Growth (Activation), you own that crossing. You'll own the journey from first login to funded, transacting, habitual use of Relay — and the systems, experiments, and in-product moments that get customers there faster and in greater numbers. Rebuild the post-signup experience so a new owner reaches their first funded transaction in days, not weeks Diagnose where and why customers drop between account approval, funding, and first payment, then ship the sequenced interventions that close those gaps Stand up the experimentation and lifecycle infrastructure that lets Relay run activation tests continuously rather than one-off Drive adoption of the products that make Relay sticky (multiple accounts, cards, bill pay, accounting integrations)



by getting them in front of the right owner at the right moment Partner with Risk and Operations so that friction we add for positive reasons (KYC, fraud controls) costs us as few good customers as possible Build the narrative and roadmap that aligns leadership, Marketing, and CX around a shared definition of an activated customer Treat activation like a business: define the activation metric that actually predicts retention and revenue, instrument it, monitor it, and make decisions rooted in data and customer insight Run a real experiment engine: form hypotheses, design tests, read results honestly, and kill what doesn't work, while knowing when a problem calls for a rebuild rather than an A/B test Ship high-quality product from ideation to launch: partner closely with design and engineering as part of a leadership trifecta, raising the bar for usability, craft, and polish.

Work across the whole first-run surface: in-product experiences, lifecycle messaging, and the handoffs between Marketing, Sales, and CX that make or break a new customer's first month Stay deeply connected to SMB customers: watch real owners set up their accounts, understand what makes them hesitate to move their money, and design for the trust that earns Champion product culture at Relay: bring curiosity, ownership, and a high bar for quality that elevates the product team as a whole Direct experience with activation, onboarding, or early-lifecycle work in a product-led business Strong data competency: you self-serve your metrics,



write your own SQL, and can tell a real signal from a noisy test Experience working closely with engineering and design as part of a leadership trifecta to deliver polished, high-quality experiences Demonstrated success working cross-functionally with Sales, Marketing, and Customer Experience teams to ensure effective launches and adoption You're as comfortable in the details of a UX flow or a lifecycle trigger as in a roadmap review Bonus points You've worked on activation in fintech, where compliance, funding, and risk controls sit directly in the path of the customer journey You've joined a company at its early stages and seen it through scale You're familiar with risk/fraud tools or KYC/onboarding frameworks and how to optimize around them without weakening them You've built lifecycle or CRM systems in partnership with a marketing team Stage 1: A 60-minute Google Meets video call with a member of our Talent team Stage 2: Stage 3: Stage 4: The annual salary range for this role is $162,000 CAD to $198,000 CAD. Most new Relayers will join at the impactful level, which for this role is $180,000 CAD per year. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. Relay exists to help them thrive -- and that mission has to resonate with you.

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

📌 Product Marketing Senior Manager/Manager (Toronto)
🏢 Relay
📍 Toronto