Position Overview The Product Trainer – Mercedes-Benz (BC Region) is responsible for elevating product knowledge, competitive positioning, and sales effectiveness across Dilawri’s Mercedes-Benz locations in British Columbia. Reporting to the Regional Leadership Team, this role plays a strategic part in driving improved sales performance, higher conversion rates, and increased gross through consistent and impactful training. This position is field-based and requires regular travel between dealership locations, delivering both structured training sessions and in-store coaching.

The Product

Trainer partners closely with dealership leadership and sales teams to ensure consistent, confident, and competitive messaging across all customer interactions. Expected pay for this position is $80,000.00- $100,000.00 annually.

Primary Duties and Responsibilities - Deliver structured product and competitive training on a weekly cadence across all assigned stores

- Develop and maintain a comprehensive competitive comparison program (BMW, Audi, Lexus, and other luxury brands)
- Train sales teams on how to effectively position Mercedes-Benz vehicles in real customer conversations
- Lead new model launch training, incorporating competitive insights, key differentiators, and clear talking points
- Support Product Specialist model rollout through in-store coaching, deal observation, and real-time feedback
- Identify gaps in product knowledge and sales execution, and proactively address them through targeted coaching
- Create and maintain "Why Buy the Car" materials with strong, clear competitive positioning




- Reinforce consistent, confident messaging to improve customer experience and sales effectiveness
- Partner with dealership leadership to align training efforts with business objectives and performance goals
- Monitor training effectiveness and adapt programs to maximize engagement and impact Qualifications Required Education & Experience - Proven experience in the automotive industry, preferably within a luxury brand environment
- Strong background in product training, sales coaching, or dealership sales leadership
- Demonstrated expertise in competitive vehicle knowledge and market positioning
- Exceptional presentation and facilitation skills, with the ability to engage and challenge experienced sales professionals
- Strong ability to simplify complex product and competitive information into explicit, impactful messaging
- Field-driven mindset with a hands-on approach to coaching and development
- High level of accountability, organization, and time management
- Excellent interpersonal and communication skills
- Ability to build credibility and influence across multiple dealership teams
- Strong analytical mindset with the ability to identify performance gaps and implement solutions Other Requirements - Valid driver’s license
- Legally entitled to work in Canada Benefits - Discounted employee vehicle purchase program
- Job-specific coaching & training programs
- Employee wellness & assistance programs
- Employee social events Build your career with a team that is driven by excellence, integrity and innovation.

📌 Product Trainer (Vancouver)
🏢 Dilawri Group of Companies
📍 Vancouver