Who we are:Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities – ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.Who you are:Geotab is seeking aSenior Marketing AI & Systems Managerwho will design, build, and integrate AI tools — including conversational agents, predictive models, and autonomous workflows — directly into our marketing stack to drive growth, personalization, and efficiency. This is a high‑impact, hybrid role that bridges the gap between software development and go‑to‑market strategy — sitting at the intersection of marketing, artificial intelligence, and technology integration.What you'll do:As aSenior Marketing AI & Systems Manager, your key area of responsibility will be to design, build, and integrate AI tools directly into our marketing stack to drive growth, personalization, and efficiency. You will also own the governance, evaluation, and evolution of our marketing technology ecosystem, ensuring that every tool we invest in is connected, optimized, and delivering measurable value.Lead the identification and prioritization of AI use cases across the marketing organization, with a focus on efficiency, speed to market, and campaign performance.Build multi‑step automated systems that eliminate manual effort and accelerate execution – including automated campaign planning, CRM personalization, lifecycle automation, and intelligent briefing workflows.Design and deploy AI‑powered agents and assistants that transform simple inputs – such as target audience, segment, and campaign goal – into complete channel plans, budgets, content briefs, and activation task lists.Connect AI systems to Geotab's sources of truth, including brand guidelines, product documentation, case studies, campaign performance data, and our CRM and marketing automation platforms, to ensure all outputs are accurate, on‑brand, and strategically aligned.Implement governance frameworks including citation tracking, tone validation, PII redaction,



and human‑in‑the‑loop review steps to ensure AI outputs meet our quality and compliance standards.Monitor AI system performance across usage metrics, output quality, cost efficiency, and adoption rates; continuously iterate toimprove reliability and value delivery.Prototype and implement LLM‑powered tools that support rapid content generation, A/B testing, and the creation of campaign and landing page variants at scale.Develop and maintain machine learning approaches to forecast marketing trends, predict customer behavior, and surface insights that inform campaign strategy and budget allocation.Rapidly prototype AI solutions and transition them into stable, scalable production environments – balancing speed of experimentation with engineering rigor.Ensure all AI systems meet enterprise standards for data privacy, security, and governance throughout the full development lifecycle.Own the marketing technology stack strategy and roadmap, with responsibility for evaluating, onboarding, integrating, and optimizing martech tools across the organization.Build and maintain robust integrations between platforms including CMS, DAM, marketing automation (Marketo), CRM (Salesforce), analytics (GA4/BI), project management (Jira), and collaboration tools (Slack/Teams) to enable unified data activation and workflow efficiency.Partner with third‑party data providers such as Clay, ZoomInfo, and 6sense to enrich lead and account data, improving audience targeting and segmentation capabilities across campaigns.Ensure data flows cleanly and reliably between systems, maintaining data integrity and enabling accurate measurement across the full marketing funnel.Act as the central bridge between technical AI capabilities and marketing strategy – translating complex engineering concepts into actionable approaches for marketing stakeholders, and translating marketing requirements into precise technical specifications.Act as a central resource and subject‑matter expert for campaign and segment marketers, enabling them to leverage AI tools and workflows effectively in their day‑to‑day work.Partner with the Senior Marketing Automation Manager(s) to align AI initiatives with marketing automation strategy, ensuring cohesive execution across the Marketing Operations team.Collaborate closely with the Digital Marketing team on AI‑driven content discoverability initiatives – including how Geotab content surfaces and is cited within AI‑generated search environments such as ChatGPT, Gemini, and Google AI.Partner with Analytics and BI stakeholders to develop reporting frameworks and campaign performance insights that demonstrate the business impact of AI‑driven initiatives.Collaborate with IT, Legal, Security, and Data teams to ensure all AI systems and integrations meet enterprise standards for security, privacy, and compliance.Champion a culture of experimentation and continuous learning within the marketing organization, driving adoption of AI tools through training, documentation, and hands‑on support.What you'll bring to the role:7+ years of experience in marketing operations,



marketing technology, or a closely related field, with a strong emphasis on building and shipping AI, automation, or advanced analytics solutions in a B2B marketing environment.Proven track record of building and deploying AI‑powered tools or workflows in a production marketing context – not just evaluating or recommending them.Strong understanding of the B2B marketing funnel, demand generation principles, and how marketing technology drives pipeline growth.Experience managing and integrating complex martech stacks, with hands‑on knowledge of platforms such as Marketo, Salesforce, GA4, and content management systems.Proficiency in Python and/or TypeScript for building and maintaining AI applications, agents, and integrations.Deep knowledge of context engineering and working with LLM APIs – including OpenAI, Anthropic Claude, or equivalent models – to build reliable, production‑grade AI systems.Familiarity with AI frameworks such as LangChain, LangGraph, LlamaIndex, or Google Agent Development Kit (ADK).Experience working with vector databases (e.G., pgvector, Pinecone, Weaviate) and designing knowledge retrieval systems.Hands‑on experience with integration platforms and workflow automation tools (e.G., Workato, Make, Zapier).Comfort with front‑end basics (HTML/CSS) for lightweight UI development and tooling presentation layers.Understanding of enterprise security practices including OAuth, SSO, and cloud deployment standards.Strong analytical mindset with the ability to translate data into actionable marketing insights and clearly communicate the business impact of technical work to revenue and marketing stakeholders.Excellent communication skills – equally comfortable explaining AI architecture to an engineer and presenting workflow improvements to a CMO.Experience with third‑party B2B data enrichment platforms (e.G., Clay, ZoomInfo, 6sense) and intent data strategies.Familiarity with AI search optimization, answer engine optimization (AEO), and how brands can build authority and citation presence in AI‑driven discovery environments.Why job seekers choose Geotab:Flex working arrangementsHome office reimbursement programBaby bonus & parental leave top‑up programOnline learning and networking opportunitiesElectric vehicle purchase incentive programCompetitive medical and dental benefitsRetirement savings program*The above are offered to full‑time permanent employees onlyHow we work:At Geotab, we have adopted a flexible hybrid working model with systems, functions, programs and policies in place to support both in‑person and virtual work. When working from home, you are required to have a reliable internet connection with at least 50 mb DL/10 mb UL. Virtual work is supported with cloud‑based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture going robust with online social events, chat rooms and gatherings.We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We encourage applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.#J-18808-Ljbffr

📌 Senior Marketing Ai & Systems Manager (Winnipeg)
🏢 GEOTAB
📍 Winnipeg