&We; have a very unique, sharp system & need your help to get ready for this growth.
Responsible for developing, executing, and optimizing localized marketing strategies across a designated region. This role oversees all franchise store marketing efforts, including direct mail, digital advertising (Google and Meta), and out-of-home (OOH) campaigns. The ideal candidate combines strategic thinking with hands-on execution to drive customer acquisition, brand awareness, and revenue growth at the store level.
Develop and execute localized marketing plans aligned with national brand strategy
Customize campaigns based on regional market and customer insights
Plan and optimize campaigns including direct mail, Google Ads, Meta ads and out-of-home advertising
Manage campaign calendars and store-level budgets
Partner with franchise owners to support local initiatives
Act as the main marketing contact between head office and stores
Monitor KPIs (ROI, CAC, traffic, conversions) and optimize performance
Report performance insights to leadership
Manage and negotiate vendors and media partners
Ensure brand compliance and approve localized creative
Google Ads and Meta experience A MUST - specifically Performance Max and keyword optimization
Experience with local market segmentation and geo targeting
Experience advising on and executing on marketing budgets
Experience with Looker Studio and visualizing campaign results with automation is an asset
Experience with Adobe Suite (Photoshop, Illustrator, InDesign) and Canva #
📌 Regional Field Marketing Director (Vancouver)
🏢 Socket.dev
📍 Vancouver
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