Responsibilities Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts Support account based marketing (ABM) programs targeting key employers, brokers, and insurers Create measurable KPIs and success metrics for all acquisition initiatives Partner closely with sales teams to align marketing with growth priorities and revenue goals Create multi-channel campaigns across email, social media, digital and partner channels Develop case studies, white papers and enablement materials to drive lead progression Optimize conversion initiatives across digital and traditional channels Strengthen marketing interlock and communication with US sales leaders Develop co-marketing opportunities and broker enablement programs Expand market visibility through strategic partnerships Identify and prioritize high ROI events, conferences and industry sponsorships Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships Execute integrated events in key US marketing with pre-event, onsite and post event lead capture Measure and report on event ROI and market impact Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness Use data and insights to optimize campaigns and improve conversion performance Build dashboards and executive-ready reporting to demonstrate marketing impact Adapt messaging and campaigns for regional and cultural relevance Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish) Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy Provide ongoing feedback,



coaching and mentoring to support team development and growth Requirements 10+ Years of experience in B2B marketing leadership 3-5+ years of proven team leadership with track record of building high performing teams Degree in marketing or equivalent experience Experience marketing to enterprise organizations, brokers, insurers, and multinational employers Demonstrated success executing ABM and enterprise demand generation programs Strong experience managing webinars, conferences, and executive events Proficiency in email marketing, social media, CRM systems, and marketing automation platforms Strong analytical skills with experience measuring marketing ROI Familiarity with broker ecosystems in employee benefits and wellbeing Understanding of behavioral health, employee wellbeing, and workforce resilience topics Knowledge of U.S. and Latin American business environments Experience supporting RFPs, proposals, and sales enablement Exceptional communication and presentation skills Professional fluency in English and Spanish (asset) Agile mindset with ability to adapt to market changes Strong organizational skills and ability to manage multiple stakeholders/projects independently Core Competencies Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on account-based marketing and enterprise demand generation. Proven ability to lead high-performing teams, optimize marketing initiatives, and measure campaign effectiveness across diverse channels. Highest-signal resume keywords B2B Marketing Leadership Account-Based Marketing (ABM) Event Management Marketing ROI Analysis Bilingual Communication (English and Spanish) ATS Optimization Keywords Hard Skills Integrated Marketing Campaigns Email Marketing Social Media Marketing CRM Systems Marketing Automation Platforms Data Analysis KPI Development Lead Generation Conversion Optimization Team Leadership Soft Skills Exceptional Communication Organizational Skills Coaching and Mentoring Agile Mindset Stakeholder Management Certifications & Qualifications Degree in Marketing Industry Keywords Enterprise Organizations Brokers Insurers Employee Benefits Workforce Resilience U.S. Business Workplace Latin American Business Environment #J-18808-Ljbffr

📌 Manager, Us Employer Marketing – Go-To-Market (Toronto)
🏢 Jobtailor
📍 Toronto