The Director, Sales – Canada reports to the General Manager and is accountable for driving profitable sales growth across Canada (Central, East, and West regions). This role provides strategic leadership for national sales operations, including sales planning, market expansion, customer relationship development, and team leadership. The Director is responsible for aligning sales execution across regions and ensuring the organization operates with consistent, scalable, and effective commercial practices.

Strategic Sales Leadership Develop and execute national sales strategies and annual/quarterly sales plans aligned with company growth objectives

Drive revenue growth, profitability, and market share expansion across Canada

Identify and act on new business opportunities across regions, channels, and customer segments

Provide strategic oversight of key national accounts via CDMs, guiding relationship management and execution while maintaining ultimate accountability for customer satisfaction, retention, and growth

Commercial Excellence & Standardization Implement standardized sales processes, tools, and performance metrics across regions

Improve pipeline management, forecast accuracy, and overall sales effectiveness

Align sales strategy with estimating, engineering, operations, and product capabilities

Support pricing strategies and commercial decisions to ensure margin optimization

Lead, coach, and develop CDMs and sales teams across Canada while driving succession planning and actively building leadership capability to ensure a strong pipeline of future sales leaders.

Establish a high-performance culture focused on accountability, collaboration, and results





Design and implement training and development initiatives to strengthen sales capabilities

Partner with VP Sales- Architectural Metals, Finance, Engineering, and Marketing to align on business priorities

Support product launch initiatives, sales enablement, and market positioning

Ensure consistent customer experience and alignment across internal functions

Strategic Projects & Large-Scale Opportunities Provide leadership in the evaluation and feasibility of large-scale projects

Support execution of complex, high-value sales opportunities

10+ years of proven experience in sales leadership roles within construction, building materials, manufacturing, or related industries

Proven ability to lead sales transformation by leveraging CRM systems and data analytics to drive modern selling strategies, enhance consistency, and enable data-driven decision-making across the organization.

Experience managing multi-regional sales teams and complex accounts

Experience in Aluminum building envelope system, windows, doors, curtain wall would an asset

Demonstrated success delivering revenue growth and executing strategic sales initiatives

Solid commercial acumen including contracts, drawings, and project-based sales

Knowledge of building envelope systems (curtain wall/storefront) is an asset

Travel up to 50% mainly in Ontario

Bilingual (English/French) is an asset

CAD $140K to $180K Competitive Benefits Package for employees and their dependents (Medical, Dental, Vision)

Paid Time Off/Vacation

Paid Holidays

Employee Assistance Program (EAP)

Short Term and Long-Term Disability Program

Training and Career Progression

📌 Sales Manager for In-Building Networks (Toronto)
🏢 Alumicor
📍 Toronto