About EQBAt EQB, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences. If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. We can’t wait to get to know you!The WorkReporting to the Director, Marketing Growth Businesses, the Senior Growth Marketing Manager, Reverse Mortgage will lead and manage growth marketing initiatives from ideation to implementation for Equitable Bank’s reverse mortgage business. The role is focused on direct‑to‑consumer marketing initiatives but may also support Reverse Mortgage broker marketing from time to time.The Core ResponsibilitiesWork with marketing, sales, and credit leadership to define the overall growth marketing strategy with an emphasis on both paid and non‑paid channels, partnerships and referral strategies.Operate with a growth experimentation mindset grounded in data to identify opportunities to improve key conversion funnel metrics (e.G., site traffic, lead conversion, application volume) through a range of strategies and implement tactics.Lead website design and development resources to identify, build, and launch improvements to websites, landing pages, and calculators, driving improved conversion and developing a deep understanding of our target consumer and their path to purchase.Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics such as CRM and direct mail.Through ongoing testing and experimentation, identify areas of opportunity and implement improvements to enhance website effectiveness,



including content and design.Develop educational content strategies tailored to 55+ consumers and their families.Help to establish new referral sources and partners, identifying opportunities, building relationships, and implementing mechanisms to capture referrals.Translate performance data into strategic growth recommendations, including identifying root causes of funnel drop‑off and lead quality issues.Work in constant communication with key stakeholders across product, marketing, and sales.Monitor target metrics related to acquisition and conversion, consistently reporting on project performance.Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance, including overall effectiveness of new tactics, make recommendations and share insights with key stakeholders.Identify industry trends, competitive activity and innovation opportunities to continuously improve our customer acquisition and adapt marketing strategy accordingly.Let’s Talk About You5‑7 years in a similar rolePost‑secondary education in Marketing, Communications, or related experienceSubstantial project management experience to launch digital marketing programs involving multiple teams, stakeholders, and multiple service providers/vendors.Appropriate technical knowledge to understand various platforms such as web reporting and measurement, analytics; as well as the ability to translate digital analytics into business insights and data‑informed recommendations.Ability to think critically and challenge status quo while delivering solutions that fit within an organization’s culture.Ability to translate data into business insights through campaigns and A/B testing.Expertise developing content strategies and working with creative teams.Experience working in a fast‑paced environment using agile methodologies to continuously launch and iterate on programs.Excellent time management skills – ability to effectively manage, prioritize and execute multiple projects simultaneously while ensuring their manager has an appropriate level of awareness/detail on projects to support.Self‑starter – capable of managing projects independently and building relationships with internal/external stakeholders.Strong verbal, written and communication skills.Track record of delivering key business results.Financial Services marketing experience would be an asset.What We Offer [For full‑time permanent roles]Competitive discretionary bonusMarket leading RRSP match programMedical, dental, vision, life, and disability benefitsEmployee Share Purchase PlanMaternity/Parental top‑up while you care for your little oneGenerous vacation policy and personal daysVirtual events to connect with your fellow colleaguesProfessional development and comprehensive Career Development programA fulfilling prospect to join one of the top FinTechs and help create a new kind of banking experienceEquity, Diversity & InclusionEQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally. We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.All candidates considered for hire must successfully complete a criminal background check and credit check. All AI‑enabled outputs are reviewed and validated by our talent team. Final hiring decisions are made by humans.#J-18808-Ljbffr

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