Because we believe everyone, everywhere, deserves to eat good, healthy food. And it all starts with our little Creamer Potatoes - one of the most economical, energy efficient, and highly nutritious food crops available.

The Little Potato

Company (LPC) is an innovative, fast-growing company in a unique niche market with a dynamic team that embraces diversity and unique differences. Come join our rapidly expanding company and help us transform the entire potato industry - one little Creamer at a time! Are you energized by turning complex retail and shopper data into clear, actionable strategies that drive growth?

Category

Manager , where you will uncover opportunities across categories, customers, and competitors to strengthen our position in North America. In this role, you will translate data into commercially relevant insights that support Sales and Marketing in achieving volume, revenue, and profitability objectives. You’ll partner closely with regional Sales leaders, contribute to impactful retailer-facing presentations, and collaborate with Marketing to ensure a unified, insight-driven approach to brand and category growth.

Our company has two facilities one in Nisku, AB, Canada and one in Deforest, WI USA. We operate on a standard Monday to Friday work week. This position is open to remote work. Utilize syndicated, POS, retailer, and internal data sources to examine patterns in sales, consumption, pricing, promotions, product assortment, merchandising, and shopper behavior.

Build data-driven category narratives that clearly articulate category growth drivers, whitespace opportunities, and the role of The Little Potato Company brand and products in driving category growth. Build retailer-ready selling stories using customer-team frameworks and customize category stories for individual retailers by incorporating retailer-specific POS, loyalty, and proprietary datasets. Conduct ongoing competitive analysis, including tracking competitor pricing, promotional activity, assortment, merchandising, and product launches.

Develop and deliver category scorecards and dashboards that support sales planning, customer discussions, and strategic decision-making.





Retail Activation Insights

Measure the sales and margin impact of promotional tactics, including temporary price reductions, feature and display, and multi-buy offers. Evaluate the effectiveness of retail activations such as merchandising programs, retailer marketing initiatives, and geo-targeted activity. Partner with the Shopper Marketing Manager to conduct post-activation performance and ROI analyses, identifying learnings to optimize future retail and shopper marketing investments.

A minimum of 5+ years of progressive experience in n category management, category insights, commercial insights, shopper insights, or related analytics roles within CPG. Bachelor’s degree in marketing, Business, Analytics, Economics, or a related discipline with a strong emphasis on research and analysis. Proven, hands-on experience working with retail syndicated and POS data platforms specifically NielsenIQ (Discover/Connect/Answers), Circana (Unify/Liquid Data), Numerator Insights, or other retailer POS and loyalty data platforms.

Exhibited proficiency in utilizing retailer platforms including Walmart Luminate / Retail Link, Sobeys IRIS, Loblaws LDIA / Empower / Portal, Costco IRI, Whole Foods/UNFI, dunnhumby, among other analytic tools.

Familiar with category management frameworks: 4Ps, Good-Better-Best, decision trees, assortment optimization, and planogram logic.

Experience analyzing consumer panel data (e.g., Numerator, Homescan) to contextualize shopper behavior and category performance. Proven track record analyzing pricing, promotions, margins, assortment, merchandising, and distribution, and translating insights into impact on volume, net sales, and profitability. Willingness to travel occasionally to support customer meetings, planning, or business reviews.





Strong knowledge of North American retail channels and CPG category dynamics, including pricing, promotion, distribution, merchandising, and shopper behavior. Advanced analytical capability, with experience working across complex retail, POS, syndicated, and internal data sources to generate actionable insights. Exceptional storytelling and communication skills, with the ability to translate complex analyses into transparent, compelling, and retailer-ready recommendations for Sales, Marketing, and executive audiences.

Proven ability to build polished, executive-level presentations that support strategic decision-making and customer engagements. Strong project management and cross-functional collaboration skills, effectively managing multiple initiatives and working closely with Sales, Marketing, and external partners. Demonstrated ability to influence decisions through data-driven insights, proactively identify growth opportunities, and balance analytical rigor with commercial acumen.

Commitment to continuous improvement, relationship building, and maintaining high standards of insight quality, governance, and integrity. Primarily office-based, with regular collaboration across Marketing, Sales, Finance, IT, and Supply Chain teams. This role requires frequent interaction with senior leaders and external partners, including agencies, data providers, and technology vendors.

This is a full-time position, typically working standard business hours from Monday to Friday. Occasional evening or weekend work may be required to support critical business deliverables, planning cycles, or major initiatives.

Travel

Requirements

This position may be based in either Canada or the US, with occasional travel required to company facilities, customer meetings, conferences, or industry events within Canada and the United States. Estimated travel is 5-10%. A valid driver’s license and passport are required. LPC offers a competitive salary, comprehensive benefits, and retirement programs. We encourage a healthy work life balance with paid Family Time Off & vacation days.

📌 Senior Category Manager (Nisku)
🏢 The Little Potato Company
📍 Nisku