At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.

Homebase is at an inflection point. We're building AI-powered acquisition, activation, and retention loops that help more small businesses find and succeed with Homebase. As the Senior Engineering Manager for Product Growth , you are the Engineering counterpart to our Director of Product Growth.

Together, you'll own the full funnel: from first click to paid customer to expanding account. You'll lead the Engineering team building the systems that drive top-of-funnel conversion, product-led growth (PLG) motions, onboarding personalization, and lifecycle retention—at velocity. This isn't a maintenance role.

You'll partner deeply with Product, Design, Data, and Marketing to ship high-impact experiments at speed, scale what works, and cut what doesn't—fast. Own Growth engineering end-to-end. Lead a team of engineers building the acquisition funnel, onboarding flows, PLG loops, and retention systems that drive Homebase's core revenue metrics.

Partner with the Director of Product Growth and Growth Design leadership. Be a true counterpart—bringing engineering velocity, technical strategy, and architectural judgment to every growth bet. Build the systems and culture to run high-cadence A/B tests, measure with rigor, and ship learnings into production fast.

Accelerate AI-powered growth. Lead engineering for AI-driven personalization, onboarding intelligence, and agentic features that reduce friction and increase conversion. Coach for craft, AI fluency, and impact.





Set the technical bar. Make architectural decisions that enable speed now without creating debt that slows us down later. The Foundation for Success - These are the experiences and strengths that will set you up for success in this role: ~8+ years of software engineering experience, including 4+ years managing engineering teams. ~ Track record leading growth, platform, or product engineering in a rapid-paced SaaS or consumer tech environment. ~ Robust fluency in growth engineering concepts: funnel analytics, A/B testing infrastructure, activation and retention mechanics, PLG motions. ~ Strong data instincts—you can read funnels, understand cohorts, and know how to instrument features for learning. ~ Experience building with or integrating AI/ML features into product surfaces (recommendations, personalization, automation). ~ AI fluency: You actively use AI tools to accelerate your own work.

You coach your team to do the same, and you're opinionated about when AI-powered features genuinely move the needle for users. ~ You're as comfortable in a product strategy session as a technical design review. ~ Bonus points if you bring: ~ Experience with PLG motions in B2B SaaS (self-serve funnels, freemium conversion, product-led sales handoffs). ~ Familiarity with small business or hourly workforce products.



~ Experience with mobile-first growth surfaces (iOS/Android onboarding, push, in-app engagement).

The Homie

Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

Be Customer

Obsessed – Solve problems with empathy and creativity.

Master Your

Craft – Excellence fuels impact—show up, step up, and make your mark. Comprehensive medical, dental, and vision for you and your dependents Paid Time Off: Flexible PTO + company holidays + designated focus periods AI access, for real: That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft. Maternity/Parental Leave EI top-up support offered (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, team offsites, and Customer Days That’s why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

Background Check + Offer Stage Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Hey, We're Homebase Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses.

With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. At Homebase, we celebrate diversity and are proud to be an equal opportunity employer.

📌 Senior Engineering Manager, Product Growth (Hybrid) (Toronto)
🏢 Homebase
📍 Toronto