Riipen is looking for an Account-Based Marketing Manager to build and execute targeted marketing programs for priority academic accounts

This is a senior individual-contributor role that combines strategy with hands-on execution

Working closely with Sales, you will identify high-potential accounts, engage key stakeholders, and create coordinated campaigns that support pipeline development and revenue growth

You will sit within Demand Marketing and partner with Brand and Communications, Research and Impact, Marketing Operations, and Sales The right person is comfortable working autonomously while building solid, accountable relationships across Marketing and Sales

Develop Riipen’s account-based marketing strategy for the academic market

Partner with Sales to define target accounts, account tiers, buying committees, and campaign priorities

Build and execute one-to-one, one-to-few, and one-to-select-many campaigns across email, paid media, content, events, webinars, and sales outreach

Use HubSpot, CRM data, account engagement, and intent signals to identify opportunities and trigger timely marketing and sales actions

Create targeted messaging and campaign briefs in partnership with Brand and Communications

Equip Sales with account insights, relevant content, outreach recommendations, and follow-up plays

Partner with Marketing Operations on segmentation, workflows, scoring, automation, attribution, and reporting

Measure account engagement, stakeholder coverage, meetings, pipeline creation, stage progression, and influenced revenue

Test and refine targeting, messaging, channels, and campaign formats to improve results

What success looks like

In this role, you will establish a clear target-account strategy,



strengthen alignment between Marketing and Sales, and create repeatable programs that move priority academic institutions from engagement to qualified pipeline

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives

Benefits

Choose your work environment

Generous time off

Enhanced health & dental benefits

Paid learning opportunities

Paid parental leave

Experience using intent data, engagement signals, and account intelligence to prioritize and activate accountsStrong campaign planning, writing, project management, and analytical skillsFive or more years of experience in B2B marketing, demand generation, growth marketing, or account-based marketingThe ability to move between strategic planning and hands-on executionA clear understanding of how marketing supports pipeline, sales progression, and revenueExperience leveraging AI agents to maximize production and programming to meet at speedStrong hands-on experience with HubSpot, including segmentation, workflows, campaigns, automation, and reportingA collaborative approach and experience partnering closely with SalesExperience developing and executing account-based programs for complex or multi-stakeholder sales cyclesExperience in edtech, higher education, workforce development, SaaS, or marketplace businessesFamiliarity with academic buying committees, procurement processes, and institutional budget cyclesExperience with paid account targeting, data enrichment, website personalization, or ABM platformsExperience building an ABM program from an early stage

📌 Senior Manager of Account Based Marketing (Vancouver)
🏢 Riipen
📍 Vancouver