Join OLG as a Senior Manager of Brand Strategy, where you will enhance the Masterbrand and forge key customer connections across Ontario. This is a pivotal leadership role in brand development. As part of OLG's Enterprise Brand & Marketing team, you will be responsible for the strategic direction and execution of brand initiatives that communicate trust and relevance.

Using consumer insights and cross-functional collaboration, you will drive impactful marketing solutions that engage a variety of audiences. Key Responsibilities:

- Spearhead growth initiatives for OLG's Believability in Winning platform
- Develop comprehensive programs that reinforce brand narratives
- Champion OLG's Enterprise Social Strategy and measurement frameworks




- Identify consumer trends, translating them into brand opportunities
- Build data-driven strategies influencing stakeholder decisions Requirements:
- 5+ years in brand or product marketing roles
- Proven experience managing marketing vendors and agencies
- Robust data synthesis and strategic problem-solving skills
- Bachelor's degree in relevant fields; MBA preferred
- Demonstrated ability in creating effective brand narratives Lead OLG's brand strategy with creativity and insight to drive organizational success.

📌 Senior Manager of Brand Strategy at OLG (Sault Ste. Marie)
🏢 OLG
📍 Sault Ste. Marie