Directive Consulting is a performance marketing agency for SaaS and tech companies that delivers paid media, SEO, CRO, and video services using a proprietary “Customer Generation” methodology focused on SQLs and customers rather than MQLs.

The Paid

Strategist (internally Senior Account Strategist, Paid Media) is a client‑facing role responsible for day‑to‑day client deliverables, creating custom client strategies, and communicating with clients and internal stakeholders on paid media execution. In this role you will gain experience building high‑performing paid strategies for enterprise SaaS businesses.

Roles &

Responsibilities - Oversee and lead a collection of paid media accounts - Serve as direct support to client contacts - Weekly communication with vendors or operational partners to align on tasks, quality, and improvements - Drive referrals via client relationships and professional network - Build strategies for clients each quarter - Create, maintain and optimize budgets for paid media campaigns across multiple channels - Deeply understand client positioning and unique value propositions - Confirm lead routing accuracy within a CRM - Understand the value of programmatic campaigns - Responsible for personal productivity and utilization - Work directly with Associate Director to ensure internal and client goals are met - Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, focusing on keyword research, ad copywriting, audience targeting and maximizing ROI What You Offer - 3+ years experience working at a performance/digital marketing agency - Experience working specifically with B2B SaaS/tech clients in an agency setting - Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) - Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager - Strong understanding of PPC principles, including keyword research, ad copywriting, bid management,



and campaign optimization - Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions - Drive results and measure via OKR - Proven and measurable success with mid‑market or enterprise accounts - Unique perspective on driving value for SaaS - Translate and articulate strategy and tell stories with data - Competitive and curious mindset; true problem‑solver - Live on the cutting edge of the industry, continually looking for growth opportunities and sharing insights - Organize, prioritize and manage multiple projects simultaneously - Quality‑obsessed and not lost your soul for advertising - Driven to stay ahead of industry trends, including learning how AI and automation enhance marketing and operations - Travel to visit clients approximately once per year per client or as needed What Success Looks Like - Embed core values through every interaction, internally and externally - Effectively manage approximately five mid‑tier and enterprise accounts - Meet and exceed department OKRs such as client growth and goal attainment - Build client trust and relationships that create consistent renewals - Cross‑sell services that align with client goals and objectives - Clearly communicate results with client point of contact and executives - Exceptional decision making relative to strategic direction for accounts What We Offer ? We have a set living wage at Directive ? Medical, dental, vision plans, disability and life insurance coverage that fit your lifestyle; 100% employer‑paid plan for you and 50% contribution for dependents ? Mental – Access to certified therapists through Spring Health,



membership to Headspace ? Physical – Gympass ? Time Off – Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave ? Financial – Traditional and Roth 401(k) with a 3% company match ? Bonus – Annual bonus based on tenure, scaling in total amount over time ? Annual anniversary trip with peers and executive leadership for fun and entertainment!

Work Setting Requirements As a remote‑first company you may work from anywhere in the US, with the option to use our state‑of‑the‑art office in Irvine, California. Some positions may accommodate global locations (Canada, UK, Australia) if you are authorized to work in that country. You will primarily collaborate via virtual meetings (Zoom) and Slack.

This role operates 100% virtually from your home office. You will need a laptop (PC or Mac), software platforms and other office productivity tools. You must remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access and a professional background.

To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional

Information / EEO Statement At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

📌 Senior Paid Media Strategist (Remote Canada)
🏢 Directive
📍 Canada