Our employees are at the heart of what we do best: helping people, businesses and society prosper in positive times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

We are looking for a Senior Digital Product Manager to join our Digital Platforms team!

The Digital Product

Manager owns the strategy and roadmap of the website to drive growth and innovation. A great candidate will have a unique combination of strategic thinking, technical acumen, and expertise in experience design to ultimately drive conversions and customer satisfaction.

Located at the intersection of innovation and growth, this role will define and leverage new technologies such as ChatGPT, AI, ML, and leverage data to deliver personalized and self-serve experiences for our customers. This Digital PM will reimagine how we drive market penetration across new and returning customer segments and bring bold, entirely new experiences to life for our customers.

Develop and execute product strategies and roadmaps focused on enhancing the non-transactional shopping journey and digital experiences for belairdirect.As a customer champion you will translate customer insights, feedback, and pain points into actionable product requirements with clear success metrics, while ensuring products meet and exceed user expectations.





Leverage data to identify areas of opportunity to drive further top-of-the-funnel growth and optimize in-funnel conversion to support acquisition growth for the brand.

Establish and track key performance metrics to measure product success and inform future product decisions.

Perform market research, competitive analysis, and establish industry best practices to stay ahead of marketing innovation trends.

Continuously monitor and analyze customer feedback, market trends, and usage data to identify opportunities for improvements and new feature development.

Partner with web development, design, marketing, and other teams to prioritize, define, and execute product enhancements.

With a strong technical background, you will communicate effectively with cross-functional teams, bridging the gap between product vision and technical implementation.

Drive the implementation of cutting-edge technologies such as AI / ML and data to develop new, personalized marketing strategies to drive the digital shopping path onsite.

You have managed a technology product or a digital journey end to end, from inception to delivery.

Understand the capabilities and limitations of AI and chatbot technologies.

Experience developing and executing customer digital self-service or ecommerce strategies.

digital acquisition.

8+ years of experience in digital product management,



or equivalent experience A bachelor’s degree in marketing, administration, product management, design or any equivalent combination of training and experience.

Ability to surface customer-backed insights from a variety of information sources, both qualitative and quantitative.

Experience with Power BI is an asset.

Experience presenting to senior leadership, exceptional communication, collaboration, and interpersonal skills.

Experience working with Agile methodologies and influencing cross-functional technology and marketing teams.

Experience leveraging AI / ML and to develop personalized product strategies, customer self-service, and monetization strategies.

Here is some of what you can expect as a permanent member of our team:

we match 50% of net shares purchased An extensive flex pension and benefits package, with access to virtual healthcare

Flexible work arrangements An annual wellness account that promotes an active and healthy lifestyle A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

📌 Senior Product Manager, Digital Asset Management (St. John's)
🏢 Intact Financial
📍 St. John's