Description The Amazon Kids+ team builds innovative products and services for children ages 3-12 and their caregivers across Amazon Fire Tablets, Fire TV, Echo devices, and Kindle. We are seeking a seasoned product and business leader to join our Kids+ team. In this role, you will define and build the Amazon Kids+ service as a product, owning the strategy for experiences, value proposition, and growth.

You will be responsible for establishing long-term vision and strategy for critical growth areas of our subscription service, with a strong focus on customer acquisition, retention, and business planning. You will partner closely with science & tech leaders and software engineers to build cutting-edge, customer-facing features that will scale and optimize growth in order to reach more families. You will also work closely with and influence marketing teams and finance to bring your vision & strategy to life.

Our ideal candidate will have deep product management experience in consumer services - preferably subscriptions - data analytics expertise, ability to influence technical product investments, strong track record working with AI/ML, business intelligence, and the right balance between innovative thinking and delivering viable, customer-facing solutions that reinforce Kids+'s position as a leading service for families.

Key Job Responsibilities

Strategy & Growth

Support the Kids+ subscriber growth strategy, with a focus on acquisition, conversion, and retention initiatives across devices and geographies

Drive subscriber growth through data-informed acquisition and retention strategies, partnering with marketing teams to optimize conversion funnels and retention programs





Leverage business intelligence and data analytics to identify opportunities across acquisition channels and inform product and marketing decisions

Partner with marketing teams to align product features with customer acquisition and retention strategies

Use engagement metrics, performance analytics, and business economics to drive data-informed decision making and prioritization

Product Leadership – Parent Savings Hub

Serve as the single-threaded owner of the Kids+ Parent Savings Hub, driving the product vision, roadmap, and execution

Lead development of feature PRFAQs, gap analysis, and Business Requirements Documents for growth and retention initiatives

Collaborate with finance teams to model business economics and understand unit economics impacts

Cross-Functional Partnership & Execution

Partner across the subscriber lifecycle—from acquisition through retention—to deliver cohesive, customer-centric experiences

Work with engineering and science teams to build scalable features that optimize growth and reduce churn

Collaborate with Device PMs and platform teams to influence capabilities that support Kids+ subscriber growth and retention goals

Basic Qualifications

Bachelor's degree

Experience owning/driving roadmap strategy and definition

Experience with feature delivery and tradeoffs of a product

Experience contributing to engineering discussions around technology decisions and strategy related to a product





Experience managing technical products or online services

Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning

Preferred Qualifications

Experience in using analytical tools, such as Tableau, Qlikview, QuickSight

Experience in building and driving adoption of new tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit the URL for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D; insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 128,100.00 - 214,000.00 CAD annually

📌 Senior Product Manager - Tech, Amazon Kids+ (Toronto)
🏢 Socket.dev
📍 Toronto