Affinity is a relationship intelligence platform that helps dealmakers find, manage, and close more deals by leveraging the power of their network. We use technology to amplify human relationships by providing data and insights that enable people to connect and take action with confidence. As a Senior Product Manager , you'll be part of a talented team of PMs owning product definition, development, and strategy for the CRM product, Affinity's core and most highly-used product.

You'll define the product roadmap for your area of ownership and collaborate with cross-functional teams throughout the product development lifecycle, conducting user research, leading teams through design and engineering sprints, defining and studying analytics, and shipping Affinity's next great idea. In this role, you'll own a wide, business-critical set of capabilities at the heart of Affinity's CRM, the tools that dealmakers use every day to source, track, and close their most important deals. You'll be accountable for a large, mature surface area while driving what may be the most exciting AI opportunity in the product: building on Affinity's foundation as a self-building CRM to deliver the kind of ambient, AI-driven intelligence that dealmakers are increasingly expecting.

This is a high-impact, high-complexity ownership area at the center of Affinity's CRM experience. Foster a deep understanding of our core markets and customer needs through research, data analysis, and engagement with sales, marketing, customer success and direct customer interactions. Lead deep dives into user needs and product analytics to collaborate on and define Affinity's CRM product roadmap.





Develop product strategy for your ownership area, including business cases, high level use cases, technical requirements, and potential revenue and ROI. Drive research and definition to translate product strategy into detailed requirements for prototyping and development. Collaborate closely with engineering, design, marketing, customer success and sales teams on the development, QA and release of new features.

Analyze customer feedback and new product ideas. Identify and define opportunities where AI can meaningfully improve core CRM workflows, from automation intelligence to AI-assisted data management, and collaborate with Affinity's dedicated AI teams to bring those ideas to life. Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification.

At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. 5+ years of product management experience at a SaaS company (enterprise software experience a plus). ~ Experience managing complex product modernizations or platform migrations, maintaining user continuity while driving architectural evolution.



~ As such, you must be comfortable embracing ambiguity, be able to cut through it, and deliver incremental value to our customers each sprint. We make data-driven decisions and make the best decision for the moment based on the information available.

Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.

Retirement Planning: We offer an RRSP plan to help you plan for your future.

Learning & Development: Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes. Please note that the role compensation details below reflect the base salary only and do not include any equity, or advantages. A reasonable estimate of the current range is $152,000 to $190,000 CAD .

At Affinity, we may use artificial intelligence (AI) tools as part of our recruitment process to help screen and evaluate candidate applications. With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals.

Our Relationship

Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed. #

📌 Senior Product Manager working remotely (Toronto)
🏢 Socket.dev
📍 Toronto