Join Float as a Marketing Operations Lead, based in their Toronto office with a hybrid mode.

Focus on enhancing marketing attribution and driving revenue through cutting-edge strategies.

As a Marketing Operations Lead, you will work closely with the Growth Marketing team and RevOps to refine marketing operations aimed at boosting revenue growth.

This multifaceted role requires a robust background in optimizing self-serve and inbound marketing funnels.

Your work will directly influence Float's customer journey and funnel efficiency.

Key Responsibilities:
• Own marketing attribution for actionable insights
• Develop lead scoring models for seamless user transitions
• Identify causes of funnel inefficiencies and implement fixes




• Run experiments to enhance cost metrics
• Coordinate with BDRs for improved outbound efficiency

Requirements:
• 5+ years of marketing operations experience
• Proven success in attribution model implementation
• Familiarity with CAC and related metrics
• Comfortable with marketing technology
• Strong analytical and problem-solving skills

Drive growth at Float by refining strategies that enhance the customer experience and ensure effective resource allocation.
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Required Skill Profession

Marketing & Media

📌 Marketing Operations Lead At Float Toronto
🏢 Float
📍 Toronto