Drive impactful marketing strategies at Relay as a Performance Marketing Lead. Focus on optimizing diverse paid media channels with a $2-3M budget to boost business owners' success.
In this role, you will manage Relay's performance marketing initiatives, leading the optimization of paid search, social, and more. This includes building campaigns while ensuring robust unit economics, specifically the LTV-to-CAC relationship. Your expertise in SQL and analytical thinking will guide budget reallocations and performance assessments.
Key Responsibilities:
Optimize paid channels based on real-time performance metrics
Manage relationships with media buying vendors directly
Build and enhance Relay's paid social program strategies




Collaborate with the Brand team for creative performance insights
Analyze data using SQL for ongoing assessment of marketing strategies
Requirements:
Experience managing $500k+ monthly ad budgets
Proficiency in SQL and data-driven decision-making
Expertise across multiple paid channels beyond Google and Meta
Ability to navigate ambiguous and changing environments
Proven track record of identifying recent prospects
Leverage your marketing acumen to empower small businesses with Relay and enhance financial clarity.
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📌 Performance Marketing Lead At Relay Toronto
🏢 Relay Fi
📍 Toronto