Drive personalized client experiences with Scotiabank as a Senior Manager, focusing on impactful engagement strategies and business objectives. This Toronto-based role demands expertise in MarTech and product management.

As Senior

Manager, you will contribute to the Canadian Banking Personalization team by defining and executing the roadmap for personalization capabilities. Your experience in client engagement and solid knowledge of platforms like Adobe AEP will be crucial. Collaborate closely with Marketing, Digital, and Analytics teams to drive measurable outcomes in client engagement, experience quality, and revenue growth. Key Responsibilities:
Define the personalization capabilities roadmap aligned to client engagement goals
Translate business needs into transparent execution-ready requirements




Own and manage product backlog for prioritization and feasibility
Lead personalization delivery across digital and marketing channels
Track performance against success measures and business objectives Requirements:
7–10+ years in product management or MarTech roles
Experience with personalization and engagement platforms
Strong understanding of campaign lifecycle management
Proven record in multi-team environments
Robust communication and stakeholder management skills Lead the transformation of client experiences through personalized strategies at Scotiabank.

📌 Senior Manager Of Personalization Strategy Toronto
🏢 Scotiabank
📍 Toronto