Drive growth for Edwin with Nelson Education as a Product Marketing Manager focused on market strategies and Sales enablement. Leverage your expertise to engage educators and facilitate product adoption across Canada.
This position reports to the Senior Manager of Integrated Digital Marketing and requires a robust background in product marketing and Sales enablement. As a Product Marketing Manager, you will develop compelling messaging, create Sales support materials, and execute go-to-market strategies for Edwin. You will translate product features into market value, focusing on decision-makers in the K-12 education landscape.
Key Responsibilities:
• Lead go-to-market planning for Edwin across Canada
• Develop regional messaging reflecting curriculum and funding needs




• Create board-level messaging for education leaders
• Build Sales enablement materials, including pitch decks
• Translate product value into market-ready content
Requirements:
• 4+ years in product marketing or Sales enablement
• Strong messaging development skills
• Experience with campaign strategy and audience segmentation
• Excellent communication and stakeholder management abilities
• Familiarity with tools like Salesforce and digital marketing tools
Harness your marketing skills to position Edwin as a premier education solution in Canada.
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📌 Product Marketing Manager at Nelson Education (Toronto)
🏢 Socket.dev
📍 Toronto