A Note from our President "Ten years ago, we built PheedLoop because event professionals deserved better tools. Today, we have a product our customers love, a strong reputation in the industry, and an incredible content team producing valuable resources. What we need now is someone who can turn those assets into growth. "This role exists because we're ready to invest seriously in demand generation. We're looking for a builder; someone who can own pipeline targets, run experiments, optimize acquisition channels, and generate measurable business results. "If you're excited by the challenge of turning marketing into revenue and want to help scale a category-leading SaaS company, we'd love to talk. "— George Wong, President, PheedLoopOwn the Pipeline. Drive the Growth.PheedLoop is the all-in-one event management platform for associations, trade shows, and corporate event teams. As we continue to grow, we're looking for a Demand Generation Manager to own one of our most important business priorities: generating qualified pipeline and revenue through marketing.This is a hands‑on role for someone who loves building, testing, measuring, and improving. You'll own the strategy, execution, and performance of our demand generation efforts across multiple channels and be directly responsible for helping drive business growth.Success in this role is measured by pipeline generated, qualified opportunities created, revenue influenced, and the overall efficiency of our marketing funnel.What You'll OwnDevelop and execute demand generation strategies that drive qualified leads and sales pipelineOwn marketing-sourced pipeline targets and contribute directly to revenue growthManage paid acquisition channels, including Google Ads, LinkedIn Ads, retargeting campaigns, and emerging opportunitiesBuild and optimize lead nurturing programs, email campaigns, and marketing automation workflowsPartner with Sales to improve lead quality, conversion rates, and funnel performanceCreate and optimize landing pages, conversion paths,



and website experiencesDrive webinar, event, and partnership campaigns that generate high-intent prospectsImprove organic acquisition through SEO, content strategy, and emerging AI search channelsAnalyze campaign performance, attribution, conversion metrics, and ROI to identify growth opportunitiesContinuously test, experiment, and scale successful acquisition strategiesLeverage PheedLoop's existing content engine and collaborate closely with our content team to turn high-quality content into qualified pipeline and revenue. This role is focused on demand generation and growth, not content creationSuccess MetricsMarketing Qualified Leads (MQLs)Sales Qualified Leads (SQLs)Marketing-sourced pipelineMarketing-influenced revenueDemo requests and booked meetingsLead-to-prospect conversion ratesCost per acquisition (CPA)Return on marketing investment (ROMI)What We're Looking For3+ years of experience in Demand Generation, Growth Marketing, Performance Marketing, or a related B2B SaaS roleExperience managing and optimizing paid acquisition budgets of at least $25K per month across channels such as Google Ads, LinkedIn Ads, retargeting, and paid socialProven experience running structured growth experiments and continuously iterating on campaigns, landing pages, messaging, and acquisition channels based on performance dataDemonstrated experience generating measurable pipeline and revenue through marketing initiativesStrong understanding of paid acquisition channels, conversion optimization,



and marketing analyticsExperience with CRM and marketing automation platformsStrong analytical mindset and comfort working with data, attribution models, and funnel metricsExcellent project management and prioritization skillsAbility to work independently and execute quickly in a fast‑paced environmentStrong written and verbal communication skillsBonus PointsExperience marketing SaaS productsExperience selling into associations, trade shows, or event professionalsFamiliarity with SEO, content strategy, and AI search optimizationExperience running webinar and event-based demand generation campaignsExperience with HubSpot, Salesforce, or similar platformsCompensation & Benefits$80,000 – $100,000 CAD base salary, based on experienceHealth, dental, and vision benefitsPaid vacationBudget for tools, courses, and conferences relevant to your craftPerksDirectly impact company growth through a high‑visibility roleCollaborate closely with company leadership and key decision makersOwn initiatives from idea to execution and see their business impact firsthandThrive in a fast‑moving environment that rewards initiative and continuous improvement100% employer-paid health and dental benefitsWork from our TTC-connected Toronto officeEnjoy team lunches, team socials, and opportunities to learn and grow alongside a talented teamWho Thrives HereYou're a builder who enjoys owning outcomes, not just tasks. You think in terms of pipeline, growth, and revenue, and you're constantly looking for ways to improve performance through testing, learning, and iteration.You don't need a large team to make an impact, but you do want the autonomy, resources, and support to execute great ideas. If you're excited by the challenge of turning marketing investment into measurable business growth, we'd love to hear from you.Learn more about life at PheedLoop on our Careers Page.Please note: This is not an existing vacancy. We don't use AI or automated tools to screen applications. Every application is read by a real person on our team.#J-18808-Ljbffr

📌 Demand Generation Manager (Winnipeg)
🏢 Falcon Electric
📍 Winnipeg