Drive brand growth at Gildan, a leader in basic apparel, as a Marketing Manager focusing on product strategy within a hybrid work model. Lead innovation and lifecycle management to meet market needs.
The Marketing Manager role reports to the Senior Manager and is pivotal for the Intimates category within Canada. You will leverage consumer insights and market data to guide product development and pricing strategy. Collaborating with cross-functional teams is essential for successful execution and in-market activation.
Key Responsibilities:
• Develop strategic product pipeline using market insights
• Build pricing models considering apparel cost impacts
• Oversee product lifecycle from concept to exit
• Optimize product assortment based on data analysis
• Collaborate with management to align product strategies
Requirements:
• Bachelor’s degree in marketing
• 5+ years in marketing management roles
• Experience in CPG and brand innovation
• Effective leadership of cross-functional teams
• Strong analytical and presentation skills
Lead Gildan’s marketing efforts with creative strategies and data-driven decision making in a agile setting.
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