Position: Vice President, Sales.

Location: Guelph, Ontario.

Level: Vice President.

Perks and Perks

Competitive compensation

RRSP‑matching program to help you save for retirement A commitment to work‑life balance

Benefits coverage for partners and kids

Parental leave top‑up for primary and secondary caregivers

Employee product credit

Tuition reimbursement program for eligible employees

Employee and family assistance program

Discount program with access to perks from big brands and local favourites

Professional development opportunities including mentorship and leadership development

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

Purpose and Impact The Vice President, Sales is a senior enterprise leader responsible for shaping and executing Sleeman Breweries’ national sales strategy to deliver sustainable revenue growth, strong market execution, and long‑term brand health. This role leads and inspires a complex, multi‑channel sales organization by setting clear strategic direction, strengthening customer partnerships, driving consistent execution across channels, and building a high‑performing leadership team aligned to enterprise priorities and brand growth objectives. Working in close partnership with Marketing, Supply Chain, Finance, Human Resources, and the executive team, the Vice President translates corporate strategy into disciplined, measurable commercial outcomes—balancing strategic vision with operational excellence to drive near‑term performance while building capability, structure, and leadership depth for future growth within a regulated and highly competitive environment.

This role offers flexibility in work location within Canada; however, frequent travel (approximately thirty percent of the time) is required, including regular time in Guelph, Ontario and across markets, regions, and channels throughout Canada.





Strategic and Commercial Leadership Define and execute the national sales strategy in alignment with corporate objectives and brand priorities

Translate enterprise strategy into clear sales goals, operating plans, and execution frameworks

Lead annual and longer‑term commercial planning, including channel strategy and portfolio priorities

Provide strategic insight and leadership as a trusted contributor at the executive table

Ensure strong strategic execution to support brand strength and regional growth across Canada

Revenue and Performance Management Own national sales performance across revenue, volume, margin, and trade investment effectiveness

Establish and maintain performance metrics, scorecards, and operating rhythms to track results

Drive disciplined forecasting, demand visibility, and performance management practices

Ensure consistent and effective execution across regions, customer segments, and sales channels

Customer and Channel Leadership Build and sustain senior‑level relationships with key customers and strategic partners

Lead national account strategy, commercial negotiations, and joint business planning

Ensure differentiated go‑to‑market strategies by channel, aligned to customer and brand needs

Represent the Sales function in key customer, industry, and commercial forums

People Leadership and Sales Capability Lead, coach, and develop a high‑performing national sales leadership team

Clarify roles, accountability, and decision‑making across the sales organization

Build leadership capacity, succession plans, and long‑term bench strength

Foster a culture of inclusion, collaboration, accountability,



and continuous improvement

Cross‑Functional Partnership Partner closely with Marketing to align on brand strategy, activation, and portfolio priorities

Collaborate with Supply Chain to support demand planning, service levels, and execution

Work with Finance on budgets, forecasts, and return‑on‑investment analysis

Contribute actively to enterprise transformation initiatives and strategic programs

Required Qualifications Extensive (minimum 15 years) senior‑level sales leadership experience within consumer packaged goods, beverage, or similarly complex commercial environments

Demonstrated success leading multi‑region, multi‑channel sales organizations

Strong commercial and financial acumen with an ability to balance strategic and operational priorities

Proven experience driving organizational change, modernization, or transformation

Ability to lead effectively within regulated or highly structured sales environments

Preferred Qualifications Direct experience within the beverage or beverage alcohol industry

Experience within consumer packaged goods organizations with national scale

Exposure to provincially regulated or controlled sales systems

Experience operating within matrixed or multinational organizational structures

Leadership Attributes Enterprise‑wide mindset with a strong focus on execution and results

Decisive, values‑based leadership style with sound judgment

Highly collaborative and influential across functions and stakeholders

Comfortable navigating ambiguity, complexity, and change

Strong commitment to talent development, leadership growth, and cultural stewardship

Our Commitment to Diversity, Equity and Inclusion At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring. We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates.

📌 Senior Vice President, Sales & Contract Management (Courtice)
🏢 Sleeman Breweries
📍 Courtice