Oversee customer retention initiatives as a Senior Manager, specializing in marketing strategies. Improve engagement and renewals while managing performance across various channels in a remote setup.
In this role, you will guide a team responsible for lifecycle marketing activities, focusing on email, direct mail, and social media strategies. Collaborating with Product and Data teams, you will champion improvements in customer experiences and retention metrics. Serving as the main contact for retention marketing discussions, you will ensure that insights and performance updates are communicated effectively to executive leadership.
Key Responsibilities:
• Own customer lifecycle retention and metrics
• Lead team managing email, social, and direct mail channels
• Ensure alignment of focus with business objectives
• Enhance planning and execution quality across the team
• Work with cross-functional groups to identify churn issues
Requirements:
• Bachelor’s degree in Marketing or related discipline
• 7+ years of lifecycle marketing experience
• 2+ years managing people and teams
• Comprehensive knowledge of customer segmentation
• Solid analytical and communication skills
Empower a high-performing team to drive effective retention strategies and optimize customer experiences across all channels.
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