Lead marketing initiatives for Xero's Canadian market as a Senior Marketing Manager. Drive go-to-market strategies, Account-Based Marketing, and collaborate across teams to maximize impact.
As a Senior Marketing Manager at Xero in Toronto, you will develop and implement marketing strategies tailored for Accounting and Bookkeeping Partners as well as Small Business customers. This role includes overseeing a regional budget while ensuring campaigns are data-driven and optimized for performance. You will be instrumental in shaping marketing qualified leads and enhancing the sales pipeline.
Key Responsibilities:



- Develop go-to-market plans for Canadian audiences - Launch bespoke Account-Based Marketing campaigns - Collaborate with Product Marketing on current offerings - Embed testing and tracking methodologies in campaigns - Manage regional events and team support
Requirements: - Extensive B2B marketing experience in SaaS - Proven success in Account-Based Marketing - Familiarity with Salesforce and marketing automation - Exceptional communication with senior executives - Self-starter mindset and adaptability in execution
Maximize your marketing expertise with Xero by influencing Canadian small business growth through cutting-edge strategies.#J-18808-Ljbffr

📌 Marketing Manager For Canadian Growth Winnipeg
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