The Group Director, Data & Product at Havas Media Group Canada (HMG CA) is responsible for driving adoption of AI-powered data, products, and media technologies across cross-functional teams, primarily through the Converged.AI ecosystem.

We want the role to shift internal teams toward AI-driven, signal-based decisioning, leveraging platform-native AI and proprietary tools to enhance media insights, strategic planning, activation and measurement capabilities. This role will also support growth initiatives across existing clients and recent business

Key Responsibilities:

In collaboration with the HMG Canada Senior Leadership Team,

set the strategic vision for Havas’ Data & Product department .

Lead the

full

roll out of Converged.AI in Canada

within the Havas Media team

Define and

lead the AI, data, and product vision

in partnership with the HMG Canada SLT

Identify gaps across AI, data, and media tool

capabilities and deliver a clear roadmap

Drive

adoption of AI-enabled planning, activation, and measurement frameworks

Support growth and new business

through AI-led capabilities and product storytelling

Act as a

senior advisor to clients on AI transformation, data strategy, and advanced media solutions

Data:

Embed Converged.AI and data

to be at the core of planning and activation for example enabling the use of predictive modelling, audience intelligence, and real-time signals

Partner with cross‑functional stakeholders to maintain seamless system integration, enabling reliable data flows and a strong foundation for

scalable AI activations

Product:

Working with cross-functional champions ,



maintaining overview of existing capabilities

Lead demos, testing, and rollout

of emerging AI and media technologies

Ensure Converged.AI connects

with platform signals for continuous optimization

Define what Innovation means for Havas Media

and how it is operationalized through AI, automation, and intelligent media systems

Drive

efficiency through automation and AI-assisted workflows

Identify and scale high-impact AI use cases

across the business

Enable teams with intelligent

data products and faster insights

Foster a

test-and-learn culture

across the business

Elevate client deliverables

through the innovative use and deployment of AI solutions

Additional Responsibilities

Audience & Insight Development : Lead AI-powered audience builds and insights via Converged.AI and media tools like Telmar and Pathmatics

Measurement & Learning:

Support development of AI-informed measurement frameworks and learning agendas in partnership with Activation

Competitive Intelligence:

Drive automation of competitive data and insight generation (e.g. Pathmatics, Numerator, CSA solutions)

Be the

point of contact for bigger data integration projects

and conversations such as MMM or 1PD ingestion.

Additional Information This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.

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📌 Group Director of Audience and Analytics (Toronto)
🏢 Havas Media Network
📍 Toronto