Overview
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Paid Social Manager Responsibilities
Strategic Leadership

Collaborate with Client Leads, Strategy, and cross‑channel teams to define paid social strategies aligned with the broader media and business objectives.

Translate dentsu’s audience‑first, data‑driven approach into actionable paid social tactics and recommendations.

Stay current on platform innovations, dentsu tools/tech, and industry trends to proactively identify opportunities for clients.

Campaign Planning & Execution

Lead end‑to‑end setup of paid social campaigns across Meta, TikTok, Pinterest, Snapchat, Twitter/X, and emerging platforms.

Conduct audience and competitive research using dentsu tools (where applicable) to inform targeting strategies.

Build and QA campaign structures, tracking, creative rotations, and platform settings to ensure operational excellence.

Ensure accurate trafficking and adherence to dentsu and client best practices.

Optimization & Performance Management

Monitor campaign performance daily and optimize for efficiency, performance KPIs,



and full‑funnel business outcomes.

Use dentsu measurement frameworks (e.g., test & learn agendas, brand lift, incrementality testing) to improve campaign contribution.

Partner with Analytics and cross‑channel teams to understand impact holistically across platforms.

Reporting & Insights

Deliver clear, consistent reporting with strong narrative storytelling — insights, implications, and recommended actions.

Ensure all reporting meets dentsu’s quality standards, leveraging dashboarding tools where applicable.

Present performance updates to clients and internal leadership with confidence and clarity.

Client Partnership

Act as a strategic and solutions‑focused day‑to‑day contact for clients.

Understand client business priorities and connect paid social performance to their KPIs and organizational goals.

Provide guidance to clients on creative best practices, measurement approaches, and new opportunities.

Team Leadership & Collaboration

Coach, mentor, and develop Analysts and Coordinators on campaign execution, optimization, and reporting.

Work collaboratively within dentsu’s integrated model — Media, Strategy, Analytics, Creative, and CXM teams.





Contribute positively to team culture by sharing knowledge, best practices, and learning across the paid social community.

Qualifications

Post‑secondary education in Media, Advertising, Marketing, Business Administration, Communications, or related field.

3+ years of hands‑on paid social experience, ideally within a digital performance agency or in‑house performance team.

Proven experience managing campaigns across major social platforms.

Expertise with: Meta Ads Manager, TikTok Ads, Pinterest Ads, Snapchat Ads, Twitter/X.

Understanding of third‑party tracking, pixels, tags, and measurement.

Knowledge of Google Analytics or similar tools (an asset).

Strong proficiency in Excel and/or data visualization platforms.

Core Competencies

Analytical and performance‑driven with strong numeracy.

Detail‑oriented with exceptional QA standards.

Strong communicator — able to simplify complexity for clients and internal partners.

Calm, solutions‑oriented, and effective in fast‑paced environments.

Demonstrates integrity, collaboration, and a growth mindset aligned with dentsu values.

Perks
The salary range for this position is $80k - $85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

Location
Toronto

Brand
Dentsu Media

Job Type
Full time

Contract Type
Permanent

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📌 Manager, Paid Social (Ontario)
🏢 dentsu
📍 Ontario