About LoadLink Technologies
Join Canada's leading freight and logistics software company, where we've been transforming how carriers, brokers, and shippers connect for over 30 years. As a wholly owned subsidiary of Roper Technologies (NYSE: ROP, S&P; 500), LoadLink combines innovative transportation technology solutions with Fortune 1000 stability.

Opportunity
You’ll be building and running the programs that drive the pipeline. Campaigns, content, product launches, partnerships, events: owned end-to-end by you. LoadLink is Canada’s leading SaaS platform for the commercial transportation industry, and you’ll unlock the next stage of growth.

What You’ll Own
Demand Generation & Pipeline

LoadLink's demand generation programs end-to-end: campaigns, nurture flows, email marketing, gated content, and inbound strategy. Clear MQL targets and pipeline reporting are expected.

Build and optimize multi-channel campaigns to drive net-new logo acquisition; report pipeline contribution to the Director of Sales and Marketing.

Manage lead source tracking, list health, and campaign performance in Pardot and Salesforce.

The monthly marketing dashboard: MQLs, campaign performance, and pipeline contribution.

Product Launches & Content

Plan and execute go-to-market campaigns for recent product launches, from pre-launch awareness and announcement emails to post-launch nurture sequences and sales enablement materials.

Write and manage all LoadLink content: blog posts, case studies, emails, landing pages, product launch copy, and sales enablement materials including decks, one-pagers, and battle cards.

Own all copy, messaging strategy, and editorial calendar; collaborate with DAT’s creative team on design.

Support website updates including campaign landing pages and SEO to improve LoadLink’s search visibility.

Partnerships, Events & Thought Leadership





Identify and activate partnership marketing opportunities: co-marketing programs, integration partners, and industry associations. This channel is largely untapped; you’ll have a full mandate to build it.

Commission industry research reports and secure trade publication placements to establish LoadLink’s authority in the Canadian freight market.

Lead LoadLink’s presence at key Canadian tradeshows and industry events, including pre/post-event campaigns and sales lead handoff.

Drive LoadLink’s webinar strategy and audience development; own pre/post-event lead follow-up.

Manage LoadLink’s LinkedIn presence and customer communications including newsletters and product update announcements.

Qualifications
Must-Haves

5+ years of B2B marketing experience with a clear focus on demand generation and campaign management.

Outstanding writing skills. This role writes constantly across many formats; writing samples will be requested.

Proven experience running campaigns end-to-end: strategy, execution, and performance reporting.

Hands‑on experience with Pardot and Salesforce; campaign management and reporting, not just familiarity.

A data-driven mindset: you make decisions from analytics, not gut feel.

Comfortable working within a larger matrixed organization, managing shared resources and cross-functional relationships.

A self-starter who takes ownership and drives results without waiting to be directed.

Familiarity with CASL compliance and the Canadian market.

Bachelor’s degree in marketing,



communications, or a related field.

Strong Asset

Experience in logistics, transportation, or supply chain.

Benefits & Culture

Flexible Work Model: Enjoy a balanced hybrid approach with 2 in-office days.

Vibrant Workplace Culture: We celebrate achievements and strike the perfect balance between productivity and enjoyment.

Competitive Compensation Package: Benefit from an attractive salary, comprehensive benefits, annual performance bonuses, and an employee recognition program.

Secure Your Future: Take advantage of our 50% RSP matching and stock purchase options to build financial stability.

Generous Time Off: Recharge with our paid vacation policy, ensuring you maintain a healthy work-life balance.

Corporate Social Responsibility: Make a difference by participating in events, fundraisers, and environmental initiatives.

Collaborative Environment: Work alongside diverse teams, build strong professional relationships, and engage in networking events and team-building activities.

Innovative Technology: Work with cutting-edge tools and systems that keep us at the forefront of our industry.

Company Values We Stand By

Acting with Integrity

Owning It

Being Humble

Continuous Improvement

Customer Centricity

Fine Print: By applying to this position, you are confirming you either possess a Canadian citizenship, permanent resident status or work permit. In accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code Loadlink Technologies will provide accommodation throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require.

#J-18808-Ljbffr

📌 Marketing Manager (Ontario)
🏢 DAT Freight & Analytics
📍 Ontario