Job Description
The Marketing Manager plans and implements programs that generate supply for our solutions and increase engagement with both existing and prospective sellers. This role is responsible for developing solution‑based marketing plans across key segments, identifying target audiences, and driving awareness through targeted campaigns and field outreach. Programs encompass events, field outreach, email, direct mail, telemarketing, digital, and social media – focused on generating opportunities and accelerating sales cycles.

This role owns how campaigns translate into clear, actionable execution for the sales team – driving adoption, engagement, and pipeline impact.

This is not a traditional campaign‑only role. It requires close partnership with sales and a strong focus on field execution and seller behavior .

Success is measured by campaign performance and seller adoption, engagement, and contribution to pipeline and sales velocity .

Responsibilities

Responsible for developing solution‑based marketing plans for various segments of the organization

Identifies target audiences, creates awareness, and generates supply by implementing and overseeing marketing tactics such as events, field outreach, email, direct mail, telemarketing, digital, and social media with the objective of driving opportunities and accelerating sales cycles for prospects and existing sellers

Establish, develop,



design and maintain core marketing operations practice guide and processes to support collaboration and communication throughout the marketing team

Leads the prioritization and approval process of all in‑house projects including troubleshooting delays in project execution

Ensures the coordination of auction plans and campaigns within the marketing organization

Partners with internal departments to develop and implement pipeline acceleration programs to penetrate both existing and new sellers in Canada

Supports development and utilization of marketing campaign collateral and content

Supports content marketing strategy to increase engagement with new and existing accounts

Performs other duties as assigned

Qualifications

5+ years’ experience working collaboratively across a Marketing department

Superior organization skills and attention to detail; ability to proactively manage multiple projects simultaneously

Ability to make decisions, mitigate risks and solve problems under a tight deadline

Ability to thrive under the pressure of deadlines in a fast‑stakes dynamic business environment

Excellent interpersonal and leadership skills with a proven ability to build good and productive business relationships

Confidence in presenting and explaining our processes and rules within the marketing organization

Excellent communication skills – both verbal and written

Must be willing to undertake both routine tasks and recent, challenging projects

Must work well in an open, collaborative team environment

#J-18808-Ljbffr

📌 Field Marketing Manager (British Columbia)
🏢 Ritchie Bros.
📍 British Columbia