CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.

About The Role
As the Senior Manager of Events & Field Marketing, you'll own the strategy and execution of CaptivateIQ's field marketing and event programs to generate measurable pipeline, accelerate opportunities, and strengthen relationships with our target accounts. You'll lead a portfolio of industry conferences, executive programs, customer events, partner events, and CaptivateIQ-hosted experiences that drive business impact across the buyer journey.

This role sits within Demand Generation and partners closely with Sales, Business Development, Product Marketing, Campaigns, Content, and Marketing Operations to build integrated go-to-market programs. Success in this role is measured by business outcomes—including meetings, pipeline, revenue influence, and sales adoption—not event execution alone.

We're looking for someone who combines strategic thinking with exceptional execution, understands how to translate events into pipeline, and can confidently partner with senior sales and marketing leaders to drive growth.

Responsibilities

Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences

Build integrated event campaigns in partnership with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after every event

Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline

Evaluate sponsorships, conferences, and field marketing investments based on business impact,



target audience alignment, expected pipeline contribution, and ROI

Design memorable in-person and virtual experiences that strengthen brand awareness while generating measurable business outcomes

Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence

Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting

Partner with Business Development and Sales to ensure timely follow-up, meeting conversion, and opportunity progression after every event

Analyze event performance and communicate business results, insights, recommendations, and future investment strategies to executive leadership

Own and manage the annual event budget, continuously optimizing investments based on performance data and business impact

Support executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and strategic account interactions

Create scalable processes that improve planning, cross-functional collaboration, execution, and measurement across the events program

Requirements

5+ years of experience in event marketing, field marketing, or integrated demand generation

Proven success building field marketing programs that generate measurable pipeline and revenue impact

Experience planning and executing conferences, executive events, webinars, customer events, and virtual experiences from strategy through execution

Robust understanding of demand generation and how events contribute to integrated marketing campaigns

Experience partnering closely with Sales and Business Development to drive meetings, pipeline, and account engagement

Proven ability to forecast, measure, and communicate event performance using pipeline, opportunity, and ROI metrics





Exceptional project management and cross-functional leadership skills with the ability to influence stakeholders across Marketing and Sales

Strong executive presence and experience presenting recommendations and business results to senior leadership

Highly analytical with the ability to make investment decisions based on data and business outcomes

Experience managing large event budgets and optimizing investments based on performance

Self-starter with excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment

Nice to Haves

Experience with HubSpot, Salesforce, Zoom Webinar, Outreach, Gong, Highspot, Slack, and Google Workspace

Experience marketing to Revenue Operations, Sales Operations, Compensation, Finance, or enterprise B2B software buyers

Experience with Account-Based Marketing (ABM) strategies and field marketing programs

Benefits

Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents

Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge

Annual Stipends: Dedicated funds for your professional development and caretaking needs

Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does

Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future

Premium Tools: The latest Apple hardware to empower you to do your best work

Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives

Compensation
The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. The OTE salary range for this role is $100,000 - $140,000 . Compensation for candidates hired in Canada will be provided in Canadian dollars and may differ from the ranges listed above due to currency conversion. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and benefits.

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📌 Sr. Manager, Events & Field Marketing (Ontario)
🏢 CaptivateIQ
📍 Ontario