Join Instrumentl as the Growth Marketing Leader, driving engagement strategies for nonprofits. Own and optimize the demand generation funnels and campaigns in a mission-driven environment.This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation. You will forge paths to attract and retain grant-funded organizations through creative campaigns and collaborations with internal teams. Your strategic mindset and creative approaches will help enhance conversions throughout the user journey.Key Responsibilities:
- Develop and lead a comprehensive demand generation engine
- Craft compelling marketing campaigns for engagement
- Own and refine the conversion funnel and sales handoff




- Partner cross-functionally for cohesive marketing efforts
- Utilize analytics for continuous improvement and learningRequirements:
- 8+ years in demand generation at a SaaS company
- Proven history of controlling pipeline performance
- Experience with SEO, Paid Social, Email, and CRO
- Strong ability to work with agencies and internal teams
- Creative thinker with successful campaign examplesBe part of a mission-oriented growth journey, making a difference in how nonprofits operate.#J-18808-Ljbffr

📌 Growth Marketing Leadership At Instrumentl (Canada)
🏢 Medium
📍 Canada