OverviewElectronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A team where everyone makes play happen.PopCap is seeking an experienced Senior Lead Game Product Manager to join our team. As a Senior Lead Product Manager, you will be responsible for defining and driving the Acquisition, Engagement, and Monetization strategies for Plants vs Zombies 3. You must be passionate about representing the voice and needs of our players and business. This role will focus on the New Player Funnel and Live Service Operations, with opportunities to flex into other areas of Game Product Management as the project necessitates. You will report to the head Product Manager on the team. Product Management is a collaborative, cross-functional discipline. Product Managers are expected to work closely with other PMs, Analysts, Developers, Marketing, and other stakeholders. This is a role that drives decisions using data. Performance metrics, research, and analysis are all tools you have experience using to inform growth efforts.ResponsibilitiesManage and conduct operations impacting the live service player journey from the install funnel through to regular daily engagementConduct and communicate in-depth analysis of live player behavioral trends using data insights and strong business acumen to impact top line KPIsTrack performance on a daily, monthly, and quarterly basisCommunicate KPIs to internal and external stakeholders and adjust designs/plans accordinglyWork closely with the game team and various stakeholders to gather requirements and help define the live service roadmapInfluence partners to rally behind your ideas and effect change among various teammates and collaboratorsDefine requirements for Data Analytics, A/B testing, push notifications, and other partner toolsHold an informed, expert perspective on established models for monetizing gamesMonitor competitive trends and best practices, third parties tools/partnerships, and internal business intelligence with the goal of identifying opportunities to fold into PopCap’s operationsLeverage first- and third-party tools to define, track, and serve a variety of player segmentsLearn,



have fun and build games that millions of people love to playRequirementsStrong analytical skills and experience with data-driven product design and decision makingSuccess building web or mobile consumer-facing products in the pastExperience with every phase and/or deep experience with the live service phase of the game development cycleExperience with multivariate testing in web or mobile productsExperience defining specs or PRDs with clear business requirements, user flows, and wireframesStrong in Excel, able to create models and simulations of in-game economiesExperience balancing virtual economies, with an strong understanding of how economy design impacts the user experienceStrong communication and writing skillsExperience communicating both creative and technical feedback to diverse groupsPassion for creating great freemium games, with the ability to identify flaws in design, art, and “feel”Self-motivated team player that brings excitement and enthusiasm to work each dayCarry a growth mindset that is open to feedback and outside-the-box thinkingLoves games and has experience with PopCap titles (Plants vs Zombies, Bejeweled, etc.)QualificationsBS/BA degree, ideally in a quantitative discipline; MS/MBA preferred8+ years of experience in product management in live service games, scaled consumer-facing digital products, and/or a systems design backgroundPay Transparency - North AmericaCompensation And BenefitsThe ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.G. education, qualifications, certifications, experience, skills, geographic location, or business needs).British Columbia (depending on location e.G. Vancouver vs. Victoria) *$130,800 - $183,000 CADCalifornia (depending on location e.G. Los Angeles vs. San Francisco)



*$160,600 - $249,300 USDWashington (depending on location e.G. Seattle vs. Spokane) *$149,200 - $205,500 USDIn the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.About Electronic ArtsWe’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. EA is an equal chance employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.#J-18808-Ljbffr

📌 Senior Lead Game Product Manager - C$130,800 - C$249,300 A Year (Toronto)
🏢 Electronic Arts
📍 Toronto