We are recruiting a

Sales Director - Canada

(excluding Quebec) for one of our clients, an international, family-owned company specialized in

creative lighting

and

decorative solutions for municipalities ,

public spaces ,

shopping destinations , and

private developments . Based in

Toronto , Ontario, you will play a key role in accelerating the company’s commercial development across Canada outside Quebec, taking over an existing customer portfolio while opening new growth opportunities. MISSIONS

As Sales Director, you are responsible for

driving sustainable revenue growth

across Canada, excluding Quebec. You

define

and

implement

the

sales action plan , identify priority markets and customer segments, and build a strong pipeline of opportunities. You directly

lead commercial development

in Ontario while identifying relevant partners or resources to support growth in other provinces. You take ownership of

existing customer

relationships and develop

long-term partnerships

with municipalities, Business Improvement Areas, shopping centers, real estate developers, and other strategic customers. You

manage

the entire

sales cycle , from prospecting and identifying upcoming projects to needs analysis, proposal development, tender responses, presentations, negotiations, and contract signature. This role involves complex,

project-based sales

with

long decision‑making cycles

and a significant

administrative

component. Working closely with design, engineering, production, logistics, marketing, and administrative teams based in Europe, you coordinate the resources required to build competitive proposals and successfully deliver projects. You also

manage

and

coordinate

the small local

Canadian team

and provide regular reporting on the sales pipeline, forecasts, priorities, and market developments. This position includes regular travel across Canada outside Quebec, customer visits,



and participation in skilled events. PROFILE

You bring

strong experience in B2B business development

within the Canadian market, with a proven ability to sell

complex ,

project-based

solutions involving

long sales cycles

and multiple stakeholders. Experience working with

municipalities, public‑sector organizations, Business Improvement Areas, shopping centers, real estate developers , or

institutional customers

would be particularly relevant. A background in

architectural

or

public lighting ,

urban furniture ,

public‑space development , construction, building materials, infrastructure solutions, or installation services would be a strong advantage. You are comfortable managing the

full sales process

independently, including prospecting, tender responses, presentations, negotiations, forecasting, and reporting. You combine

strong commercial skills

with the

administrative rigor

required to manage complex projects. Autonomous ,

proactive , and

entrepreneurial , you are comfortable taking initiative in a decentralized environment while maintaining close coordination with international teams. You build trusted, long‑term customer relationships through active

listening ,

reliability , and follow‑through. You are

adaptable ,

persistent , and able to remain effective throughout long and sometimes uncertain decision‑making processes. You have experience coordinating or

managing

a small team. You speak

English

fluently. Knowledge of

French

would be a strong advantage, while

Spanish

would be an additional asset. WHY JOIN OUR CLIENT?

You will join an established, financially stable, family‑owned

international company

recognized for its

creativity ,

technical

expertise, and ability to deliver distinctive projects worldwide. This position offers a high level of autonomy and the prospect to make a direct impact on the company’s development in Canada, while benefiting from the support of experienced international teams.

#J-18808-Ljbffr

📌 Sales Director - Canada (Toronto)
🏢 ALTIOS International
📍 Toronto