We are currently seeking a dynamic Director, Sales Development to lead our SDR organization, scale our pipeline, and help drive our next stage of rapid growth.

Core Responsibilities

- Team Leadership: Hire, train, coach, and supervise a high-performing team of Sales Development Representatives (SDRs). Motivate the team to consistently exceed targets for qualified lead generation and pipeline development.
- Strategy & Account Penetration: Create and implement robust strategies for SDRs to successfully break into massive enterprise accounts.
- Playbook Optimization: Develop and refine cold calling scripts, talk tracks, and email sequences to optimize prospect engagement and outreach effectiveness.
- Cross-Functional Collaboration: Partner closely with Marketing on lead funnel management and collaborate with Sales VPs on territory planning and account segmentation.
- Training & Enablement: Build comprehensive training programs focused on CRM data hygiene (Salesforce), sales operations, and deep product knowledge.
- Performance Tracking:



Define and manage key performance indicators (KPIs) to track individual and team performance, ensuring complete alignment with broader sales objectives.
- Culture: Foster a collaborative, high-energy culture rooted in continuous learning, innovation, and accountability.

Role Requirements

- 7+ years of B2B Enterprise SaaS quota-carrying sales experience required.
- 3+ years of direct SDR leadership/management experience required.
- Technical Skills: Mastery of Salesforce or other data-driven sales methodologies and tech stacks.
- Leadership Traits: Exceptional communication, people management, and interviewing skills with a proven track record of successfully hiring and ramping new reps.
- Industry Knowledge: A robust understanding of digital marketing landscape is highly preferred.
- Adaptability: A strong work ethic with the ability to pivot and adapt strategies as the business scales.

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📌 Sales Development Director (Toronto)
🏢 Confidential
📍 Toronto