BTV – Business Television is a full-service marketing agency specializing in financial communications. For 28 years, we’ve helped publicly traded companies and financial institutions attract investors through strategic marketing, creative production, and targeted distribution.We're looking for a Digital Marketing Leadwho thrives at the intersection of performance marketing, creative strategy, and AI. This isn't a traditional marketing role. You'll build and optimize campaigns that generate qualified investor leads for clients (publicly traded companies) while helping shape the future of AI-powered marketing workflows.If you're someone who enjoys testing new ideas, analyzing performance, embracing emerging technology, and owning campaigns from concept to conversion, we'd love to meet you.What You'll Be DoingYou’ll own the planning, execution, and optimization of digital marketing campaigns across multiple channels.Responsibilities includeManage paid advertising across Meta, LinkedIn, Google Ads, Reddit, X, and other emerging platformsPlan and optimize CTV/OTT campaigns through user platformBuild and manage retargeting campaigns across multiple channelsCreate lead generation campaigns for ClientsDevelop B2B marketing campaigns to generate current business opportunitiesBuild high-converting landing pages in WebflowCreate digital advertising assets, banners,



and campaign creative using Canva and AI toolsDevelop thought leadership campaigns that position BTV’s clients as an industry leaderBuild and optimize email marketing and nurture campaigns in HubSpotMonitor campaign performance and continually improve ROI through testing and optimizationAnalyze campaign data and present actionable insightsStay ahead of new digital marketing trends, AI tools, and advertising platformsQualificationsMinimum 3 years of experience in digital or performance marketingStrong understanding of paid social advertisingExperience with lead generation and conversion optimizationComfortable managing multiple campaigns simultaneouslyStrong analytical mindset with the ability to make data‑driven decisionsExcellent copywriting and creative thinking skillsHighly organized and self‑motivatedCurious, adaptable, and eager to experiment with new technologiesBonus Points If You Have Experience WithInvestor Relations or capital markets marketingLead Gen / Marketing for publicly traded companiesCTV/OTT advertisingAI workflow automation or AI agent implementationPrompt engineering and AI-assisted content creationTools You’ll UseHubSpotWebflowMeta Ads ManagerGoogle AdsLinkedIn Campaign ManagerReddit AdsX AdsCTV PlatformsChatGPT, Claude, and emerging AI platformsJob TypeFull‑timePaySalary $80,000–$100,000, based on experience and demonstrated ability.BenefitsExtended health careDental carePaid time offCompany EventsWork LocationCorporate office is in Surrey, BC. Can be hybrid role or remote.#J-18808-Ljbffr

📌 Abm College Digital Marketing Management Role - $105,000 - $120,000 A Year (Winnipeg)
🏢 ABM College
📍 Winnipeg