Description du poste WHAT''S THE JOB? Signature Dining is seeking aDigital Marketing Specialistto lead our digital presence across social media, web, and app platforms for our McGill University dining halls, retail outlets, and catering services.

The ideal candidate is a creative, data-driven storyteller with a strong visual eye and an instinct for engaging content.

You will own our Instagram strategy,maintainour website and apps, and produce compelling copy and visuals that connect with our campus community.

This role requires someone who can analyze performance data, adapt their strategy accordingly, and consistently deliver fresh, high-quality content.

Key responsibilities: Social Media & Content Creation Manage and grow the Signature Dining Instagram account, including content planning, creation, scheduling, and community engagement.

Develop and execute a content strategy that aligns with brandobjectives, seasonal campaigns, and campus events.

Create high-quality visual content including photography, short-form video, reels, and stories.

Write compelling, on-brand copy for social media posts, captions, campaigns, and promotional materials.

Stay current with social media trends, platform updates, and best practices to keep content fresh and relevant.

Website & App Management Maintain and update the company website and apps withaccurate, engaging, and up-to-date content.

Ensure a consistent brand voice and visual identity across all digital platforms.

Collaborate with internal teams to ensure menus, promotions, and event information are reflected onlinein a timely manner.

Analytics & Reporting Track and analyze social media andothermetrics to inform content strategy.

Generate monthly reports on key performance indicators, engagement, reach, and campaign results.

Use data insights to make informed decisions,optimizecontent, and adapt strategies for continuous improvement.

Copywriting & Creative Write and edit copy for a variety of use cases including digital campaigns, email communications, signage, and internal materials.

Contribute creative ideas for campaigns, activations, and storytelling that resonate with a university audience.

Edit and produce video content for social media and digital platforms. QUEL EST LE TRAVAIL? Responsabilitsprincipales Mdiassociauxetcrationdecontenu Greret fairecrotrelecompte

Instagram de Cuisine Signature,incluantla planification, lacration, laprogrammationetlengagementcommunautaire.

Dvelopperetmettreenuvreunestratgiedecontenualignesur lesobjectifsde la marque, lescampagnessaisonnireset lesvnementsdu campus.

Crerducontenuvisuelde hautequalit,incluantlaphotographie, lesvidoscourtes, les reels et les stories.

Rdiger des textes percutants et conformes limage de marque pour les publications, lgendes, campagnes et matriel promotionnel.

Resterlafftdes tendances, mises jour etmeilleurespratiquesenmatire demdiassociaux.





Gestion du site web et des applications Mainteniretmettre jour le site web et les applications avec uncontenuprcis,engageantet jour.

Assurerunevoix de marque etuneidentitvisuellecohrentessurtouteslesplateformesnumriques.

Collaborer avec les quipes internes pour que les menus, promotions et informations sur les vnements soient reflts en ligne rapidement.

Analytiqueet rapports Suivreet analyser lesindicateursde performance desmdiassociauxet du site web pourorienterlastratgiedecontenu.

Produiredes rapportsmensuelssur lesindicateursclsde performance,lengagement, laporteet lesrsultatsdescampagnes.

Utiliserles donnes pour prendre desdcisionsclaires, optimiser lecontenuet adapter lesstratgiesencontinu.

Rdactionetcrativit Rdigeretrviserdestextespour divers usages,incluantlescampagnesnumriques, les communications par courriel, lasignaltiqueet les documents internes.

Proposer desidescrativespour lescampagnes, les activations et le storytellingadapts un publicuniversitaire.

Monter etproduireducontenuvidopour lesmdiassociauxet lesplateformesnumriques.

Qualifications WHO ARE WE LOOKING FOR? Bachelors degree or diploma in marketing, digital media,creative writing, new media,communications, or a related field.

Bilingual French and English (conversational French or higher required; work is primarily conducted in English).

Proven experience managing social media accounts, particularly Instagram, with a strong portfolio of content.

Strong skills in photography, video editing, and visual content creation.

Excellent copywriting skills with the ability to adapt tone and voice for different audiences and platforms.

Proficiencywith content creation and scheduling tools (e.g., Canva, Adobe Creative Suite,Buffer,Cap

Cut, etc.).

Experience with website content management systems and basic web updates.

Analytical mindset with experience using social media analytics and reporting tools.

Creative thinker and strong visual storyteller with a keen eye for design and detail.

Proficiencywith Microsoft Office and

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Upor similar project management tools.

Experience in hospitality, food services, or a university environment considered an asset. QUI RECHERCHONS-NOUS? Diplmeuniversitaireoucollgialenmarketing,mdiasnumriques, communicationsoudomaineconnexe.

Bilingue franais et anglais (franaisconversationnelousuprieurrequis; le travail se faitprincipalementenanglais).

Expriencedmontreengestion decomptesdemdiassociaux,particulirement

Instagram, avec un portfolio decontenusolide.





Comptencessolidesenphotographie, montagevidoetcrationdecontenuvisuel.

Excellentescomptencesenrdactionavec lacapacitdadapterle ton et la voixselonles publics et lesplateformes.

Matrisedoutilsdecrationet deprogrammationdecontenu(ex.

Canva, Adobe Creative Suite, Later, Hootsuite).

Exprienceavec lessystmesde gestion decontenuweb et les mises jour de base.

Espritanalytiqueavecexprienceenoutilsdanalyseet de rapports pour lesmdiassociaux.

Penseur(se)cratif(ve) et excellent(e) storytellervisuel(le) avec unilaigupour le design et ledtail.

Matrisede Microsoft Office et de

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Upououtilsde gestion deprojetssimilaires.

Expriencedans le milieu de la restauration, des servicesalimentairesouuniversitaire(atout).

Informations supplmentaires WHAT''S IN IT FOR YOU? Take ownership of a growing digital presence at one of Canada''s most iconic campuses Work in a creative, collaborative, and purpose-driven setting where your ideas make an impact Bring your passion for storytelling and data-driven strategy to a role where it truly matters Be part of an industry that''s more important than ever! Employee Referral Program! Career advancement opportunities Be #1 on day 1 by joining an industry leader Perks coverage starts on your first day Dexterra Group is an equal opportunity employer committed to diversity and inclusion.

We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Indigenous status, or any other legally protected factors.

Disability-related accommodations during the application process are available upon request. QU''EST-CE QUE C''EST POUR VOUS? Prenez en charge une prsence numrique en pleine croissance sur l''un des campus les plus emblmatiques du Canada voluez dans un environnement cratif, collaboratif et ax sur la mission, o vos ides ont un impact rel Mettez profit votre passion pour la narration et la stratgie base sur les donnes dans un rle qui compte vraiment Faites partie d''une industrie plus importante que jamais! Programme de rfrencement des employs! Possibilits d''avancement professionnel Soyez numro 1 ds le premier jour en rejoignant un chef de file de l''industrie La couverture des avantages sociaux commence ds votre premier jour Le Groupe Dexterra est un employeur souscrivant au principe de lgalit daccs lemploi qui sengage promouvoir la diversit et linclusion.

Nous sommes heureux de considrer tous les candidats qualifis pour un emploi sans gard la race, la couleur, la religion, au sexe, lorientation sexuelle, lidentit sexuelle, lorigine nationale, lge, au handicap, au statut dancien combattant protg, au statut autochtone ou tout autre facteur protg par la loi.

Des accommodements lis linvalidit pendant le processus de demande sont disponibles sur demande. #IND6

📌 Spécialiste en marketing numérique / Digital Marketing Specialist (Montreal)
🏢 Dexterra Cuisine signature
📍 Montreal